Social Media Specialist

Time zone
Type
Part Time
Opening date
Closing date
1 Aug 2021
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603

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Archive Job Description

The Social Media Specialist is a new role that supports the growth and optimization of regional social media accounts. You will work with Yelp’s Community Managers (CMs) across the U.S. to handle the day-to-day management and growth of their local social media presences, with a focus on Instagram. Yelp’s social landscape includes 300+ national and local handles across North America. In this role, you will elevate the local social media presence of four different local social media accounts (Yelp NYC, Yelp Bay Area, Yelp Chicago and Yelp LA). You should look at yourself as an agency with Community Managers (CMs) as your clients, working with them to identify local trends, understand their locale and execute content and engagements on their behalf.  This is a remote role, however living in (or being from) one of the above cities is preferred.

#LI-Remote

Where You Come In:

  • You will create, execute and schedule social content to amplify CM goals, while growing channels and engagement
  • You will work with CMs to understand their markets and prioritize messaging
  • You will handle community management and engagement strategies for market’s channels. Work with the CS team for support, as needed
  • You will own monthly channel reporting for local channels
  • You will ensure markets are leveraging social best practices
  • You will identify trends and conversations in the B2C space for content creation opportunities
  • You will utilize social listening/sentiment tools to recommend enhancements to the local social strategy
  • You will work with the Social Media team for CM social media paid campaigns
  • You will report to the Director of Social Media

What it Takes to Succeed:

  • You have a Bachelor’s Degree: Journalism, Communications, Marketing, or relevant professional experience
  • You have 2+ years of direct, hands-on experience supporting B2C social properties in a corporate environment
  • You have experience with social media copywriting and asset coordination for multiple accounts
  • You have experience with community management
  • You are incredibly organized
  • You must be a creative at heart with the ability to contribute to social media content

What You’ll Get:

  • Effective your first day: Full medical, vision, and dental (100% paid employee only coverage)
  • 15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter), 12 paid holidays, plus one floating holiday
  • Up to 14 weeks of parental leave
  • Monthly wellness subsidy
  • Flexible spending account
  • 401(k) retirement savings plan
  • Employee stock purchase plan

At Yelp, we believe that diversity is an expression of all the unique characteristics that make us human: race, age, sexual orientation, gender identity, religion, disability, and education — and those are just a few. We recognize that diverse backgrounds and perspectives strengthen our teams and our product. The foundation of our diversity efforts are closely tied to our core values, which include “Playing Well With Others” and “Authenticity.”

We’re proud to be an equal opportunity employer and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition or disability.

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