Demand Generation Manager

Time zone
Full Time
Opening date
Closing date
1 Aug 2021


This job has now closed and is no longer accepting applications.

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Archive Job Description

Our mission is to help people everywhere find a job and company they love. We’re transforming an entire industry through the power of transparency. As the worldwide leader in employer branding and insights, our vision is for a world where transparency holds companies accountable to strive to become better employers.

Please note this role is open to remote hiring. Our main office locations are in San Francisco, CA, Chicago, IL and Uniontown, OH.

We are looking for a results-oriented, and ambitious Demand Generation Manager with a proven track record of driving integrated campaigns across the enterprise segment. This person will be responsible for campaign strategy, identifying segmentation, and generating sales pipeline.

The ideal candidate has experience in taking ownership of running multiple integrated campaigns, is an excellent cross-functional communicator and dot-connector, and is an analytical marketer. You are passionate about delivering the right message, to the right person, at the right time, and will champion this approach across the business.

What You’ll Do:

  • Develop and execute strategic and scalable ABM campaigns and drive alignment with Sales and Customer Success
  • Build and scale campaigns that achieve pipeline goals by continuously measuring, monitoring, and driving improvements and optimizations
  • Identify the right marketing messages, value propositions, marketing collateral, channels, and CTAs for personas and accounts
  • Partner closely with cross-functional stakeholders across Product Marketing, Design, Content, Sales, Customer Success and Analytics
  • Manage project timelines to ensure campaign assets launches are met
  • Be the point person for Sales leaders and reps by building an ongoing feedback loop using reports and regular conversations to ensure clarity across teams
  • Continually measure, monitor, and drive improvement in program approaches; employ industry best practices and look for opportunities to increase effectiveness and efficiency
  • Effectively articulate and synthesize complex campaign strategy into impactful plans, and deliver high-quality work against tight deadlines

What You’ll Bring:

  • B.S. or M.S. degree
  • 3 – 5+ years experience in B2B demand generation and campaign management
  • Experience with ABM tactics as well as email, direct mail, search, display, and social marketing techniques
  • Experience with Marketing Automation Platforms (Marketo Preferred)
  • Salesforce experience, Salesforce reporting, and dashboard or similar CRM system capabilities
  • Skilled presenter with effective written, verbal communication, and interpersonal skills
  • Strong analytical, conceptual, and problem-solving abilities; data-driven thinking
  • High energy and results-oriented – always looking to make improvements
  • Outstanding organization and project management skills, with great attention to detail
  • Understanding of the customer lifecycle, and implementing/iterating on a plan to drive results.

Why Glassdoor?

  • Work with purpose – join us in creating transparency for job seekers everywhere
  • 100% company paid medical/dental/vision/life coverage, with 80% dependent coverage
  • Long Term Incentive Plan
  • 401(k) Plan with a Company Match to prepare for your future
  • Generous paid holidays and open paid time off

Our Commitments

  • Pay transparency: Pay bands and compensation philosophy are shared publicly to ensure that everyone is paid fairly. Our annual Pay Gap Study found no gender or race/ethnicity pay gap at Glassdoor.
  • Diversity data transparency: Glassdoor externally publishes diversity information about its employee population to hold ourselves accountable to our commitment to change. We also provide programs and resources to foster a greater sense of belonging for our employees.
  • Employee feedback transparency: We publicly publish our employee feedback survey responses to ensure everyone has a complete picture of what it’s like to work here.
  • Company performance transparency: Glassdoor will provide candidates easy access to the financial performance of the HR Tech strategic business unit of Recruit Holdings, of which Glassdoor is a part.

Operating transparently at Glassdoor is fundamental to us walking the talk as we advocate for transparency everywhere. The ultimate goal is not just to change how we operate at Glassdoor, but for every employer to follow our lead!

Glassdoor is committed to equal treatment and opportunity in all aspects of recruitment, selection, and employment without regard to race, color, religion, national origin, ethnicity, age, sex, marital status, physical or mental disability, gender identity, sexual orientation, veteran or military status, or any other category protected under the law. Glassdoor is an equal opportunity employer; committed to creating a community of inclusion, and an environment free from discrimination, harassment, and retaliation.

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