Director of Content Marketing

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InVision is the leading product design and development platform for teams building world-class digital products. It’s every company’s imperative to continuously innovate and improve on their customer experience: InVision’s platform, education, and community enable creative collaboration across teams and geographies for improved speed-to-market and powerful business results.
More than 7 million people across global enterprises and small teams come to us when they are looking for digital transformation. That process doesn’t start and end in any design tool: it encompasses ideation, conversation, visual collaboration and so much more. Teams use InVision to create, prototype and test new ideas; develop repeatable and streamlined processes in design, product and engineering; and improve workflows to move more efficiently from inspiration to production and drive innovation. The InVision platform allows teams to collaborate throughout the process with every stakeholder, giving individuals the visibility and know-how they require. Customers include 100 percent of the Fortune 100 and organizations including American Express, Adidas, Boeing, Ford Motor, Netflix, HBO, Ikea, Slack and Virgin Atlantic.

InVision is a fully distributed company with people in more than 20 countries. Investors include Accel, ICONIQ, FirstMark, Tiger Global, Battery Ventures, and Spark Capital.

Our team is in search of a Director of Content Marketing to help us change the way digital products are designed.

About the Team:

At InVision, the Director of Content Marketing will be tasked with the creation of high-quality, relevant, and engaging content across multiple mediums, with a specific focus on down funnel audience engagement, and will support our Growth Marketing team globally.

What you’ll do:

  • Understand InVision’s business, its buyers, their challenges and potential product solutions. Work with the sales and success teams, product marketing, and others who are regularly in touch with our customers to identify the key trends, themes and content opportunities that support product and sales goals.
  • Guide the content strategy and editorial calendar to align with marketing and sales goals.
  • Create engaging content across all formats and channels that helps our buyers unlock the status quo and understand the value and impact of our products and services.
  • Manage writers, editors, partners and customers in the creation of content and oversee the use of content budgets to achieve goals.
  • Serve as chief content evangelist to internally educate others and promote our content plans and strategies.
  • Work closely with the broader marketing team to assess content usage and promotion strategy and regularly report on the performance of content assets.
  • Identify ways to creatively repurpose, repackage and reuse content for distribution to broader audiences.

What you’ll bring:

  • Minimum 7-10 years’ experience in B2B content marketing
  • Background in technology and software preferred
  • Exceptional writing skills
  • Pro project management skills
  • Proven ability to understand and work with buyer personas
  • Ability to manage down, up, and across in the team and organization

About InVision:

InVision offers an incredibly unique work environment. The company employs a diverse team all over the world. Each InVision team member is given the freedom and tools to do their best work from wherever they choose.

The benefits we offer in the United States and Canada include competitive health plans and retirement plans. Some InVision-wide benefits offered to all employees across the globe include a flexible vacation policy, monthly coffee shop stipends, annual allowances for books related to your profession, and home office setup & wellness reimbursements. InVision is an international employer so some benefit offerings will vary from country to country.

InVision is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please let us know.

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