We are on a mission to give more than we take. By measuring everything, and only doing work we can connect to dollars, we are confident we can follow through on this commitment to our clients. We have a proven track record of helping brands build initial traction ($0→1 million in a year) and build momentum ($2→20 million in a year).
We are intentional with our culture. It’s a big reason our clients choose to work with us. Our company values:
At Optimal, you will be given autonomy to make decisions, have exciting advancement opportunities, have dedicated time for continuous growth, and most importantly be valued and appreciated.
We are seeking a talented Web/Conversion Designer to join our team! The ideal candidate is creative, strategic, and has experience working with clients in different industries. This role will report to our Director of Operations and work closely with Growth Marketers to solve problems, help hit our client’s goals, and influence growth. They will lead the overall creative process at the organization, defining integral processes and finding opportunities to level-up our team’s design skills overall.
This role is right for you if:
In your role as a Web/Conversion Designer for Optimal, you will spend the majority of your time designing and improving web pages/sites for clients. Your department head will meet with you weekly to help prioritize design requests with you from the team and help to preserve your focus towards the most important tasks.
You will spend most of your days in deep work, checking in a couple times a day with team members and design stakeholders to share iterations and updates. You have ownership in how the work is completed and Optimal helps provide all of the tools and programs you need to be successful. The Growth Marketers you work with share questions and feedback on the designs, rooted in their understanding of the client’s needs and goals. You consider feedback, but ultimately make the best decisions for the design and for the client based on your industry knowledge and expertise.
A few times a week you may be involved in an internal meeting regarding design strategy for a client. You may also join a meeting involving a client to help explain your design concepts.
When you aren’t helping with websites and landing page designs, you’re helping the team with graphic design requests and helping set the standard for design processes and thinking at Optimal. You also protect about 10% of your time each week for continuous education to stay on top of design trends and findings.
Website and Landing Page Design
Conversion rate optimization & ongoing user experience updates
Lead and inform design strategy
Graphic Design & Creative Assets
Attend internal meetings and various client meetings
Strong soft skills
Design Skills & Experience
We want to understand who you are and how you think. To help us get to know you, please send a cover letter to share with us, along with your application.
Keep in mind that we do not equate length with substance, so please keep your cover letter to fewer than 1500 words. Stock cover letters won’t do – tell us why you want this job, not just any job.
We can’t wait to hear from you!
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Position: Web/Conversion Designer.