Head of Digital Marketing

Time zone
Full Time
Opening date
Closing date
21 Aug 2021


This job has now closed and is no longer accepting applications.

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Archive Job Description

Xero is a beautiful, easy-to-use platform that helps small businesses and their accounting and bookkeeping advisors grow and thrive.

At Xero, our purpose is to make life better for people in small business, their advisors, and communities around the world. This purpose sits at the centre of everything we do. We support our people to do the best work of their lives so that they can help small businesses succeed through better tools, information and connections. Because when they succeed they make a difference, and when millions of small businesses are making a difference, the world is a more beautiful place.

How you’ll make an impact

As the Head of Digital Marketing for the Americas, you’ll be playing a crucial role in accelerating Xero’s growth through excellence in digital leadership, innovation and data driven strategy. This role will balance both strategic focus with tactical campaign activation, maximizing results through the use of all elements of digital. You’ll be martech-savvy, commercially astute and apt at working with both business and technical stakeholders to drive #beautiful digital experiences that deliver high quality customer conversion and overall market share growth.

What you’ll do

  • Work with the US and Canadian marketing leaders to deliver a seamlessly integrated marketing strategy.
  • Effectively lead collaboration and utilization of in-region and global digital disciplines across: Digital audience planning, SEO, SEM, programmatic, Paid Social, User Journey, Personalization and Experience (CRO), Automation & Email Marketing, content, creative production.
  • Lead and manage data driven digital marketing strategies including Brand, Acquisition, Retention, Adjacent Revenue (Upsell) campaigns from concept to execution, defining objectives and KPIs in a fast-paced test & learn environment.
  • Take ownership of digital funnel acquisition targets by developing a clear understanding of the acquisition funnel and how optimisation delivers incremental business impact.
  • Establish a deep understanding of the holistic customer journey and how it stitches together across multiple channels & touch-points, driving innovation and ensuring that magic is  happening at every touchpoint & interaction.
  • Ensure that all tactical digital activity ladders up the Xero-wide customer experience and personalization frameworks.
  • Effectively lead a team of digital professionals, including automation and optimisation specialists and marketing analysts, creating a culture and process that ensures a customer first mindset and data led decisioning is threaded throughout planning and execution
  • Build strong, trusting and productive relationships that foster cross-team collaboration. You’ll do this through championing a matrix model between your team and key global teams, where dotted lines bring unity and alignment in our passionate cause to create #beautiful, cross-channel experiences that inspire and delight.
  • Nurture and Grow less experienced team members to raise expertise across the Americas marketing team.

Success looks like

  • Delivering and activating a world class digital strategy in order to achieve Xero Americas business objectives
  • Collaborating with the global digital team, you will be the digital lead and champion for the region, ensuring the role of digital is effectively understood and leveraged to meet  the Americas Marketing objectives
  • Contributing to building and maintaining an inspiring team culture
  • Cultivating strong working relationships between regional and global teams, sharing knowledge and leveraging Xero’s Digital Centre of Excellence
  • Effective planning, management, optimisation and measurement of all digital activity
  • Delivery of quality digital experiences utilizing Xero’s personalization and optimisation methodologies
  • Maintaining a complex communication schedule and resource dependencies across channels
  • Executing initiatives rapidly, using insights to drive uplift on primary conversion metrics for test performance.

Critical competencies

  • Modern, highly competent passionate data driven marketer
  • Highly analytical with a curious mind
  • Possess broad digital knowledge
  • Ability to build rapport and establish trust within marketing and cross-functional teams
  • Great communication skills


  • 5+ years of digital marketing expertise
  • Hands-on experience of leading a digital team to deliver on business objectives
  • In depth knowledge of analytics is a must
  • Deep experience with Martech, advantage us to have exposure with Google, Adobe, Salesforce and Facebook.
  • B2B (SMB) experience is beneficial

Xero is an equal opportunity employer. Xero celebrates diversity. We are committed to creating an inclusive environment where our employees can do the best work of their lives.

  • Xero offers access to low-cost, high-quality health care options through Cigna and Kaiser (in CA & CO only)
  • Xero will match 100% on the first 3% of 401k contributions plus 50% match on next 2% of contributions
  • Employees enjoy 21 days of paid time off per year
  • Employees have 10 days of wellbeing leave to care for their minds, bodies, and families
  • US employees enjoy 11 paid holidays per year
  • Xero offers an industry-leading 26 weeks of parental leave at 100% pay
  • Xero offers a number of employee wellness programs, to include yoga, mindfulness and nutrition workshops, EAP, free flu shots, team meals, and a monthly wellbeing allowance

Xero has offices in Denver, New York and San Francisco. We are able to hire remote employee in Arizona, California, Colorado, Florida, Georgia, Idaho, Iowa, Illinois, Kansas, Massachusetts, Maryland, Minnesota, North Carolina, Nebraska, Nevada, New York, Ohio, Oklahoma, Oregon, Texas, Utah, Virginia, or Washington.

About Xero?

Diversity of people brings diversity of thought, and we like that. A collaborative and inclusive environment is important to us. Working at Xero will provide you with a diverse and inclusive environment alongside people who will respect, challenge and support you to have fun while you do the best work of your life. We are a place where personal development, innovation, and well-being are not just inspired but celebrated.

We value our people and offer a wide range of compelling benefits and perks, including Xero shares.  Xero’s collaborative culture is underscored by our values – #Ownership, #Challenge, #Beautiful, #Human and #Team – which empower us to understand and serve customers, attract top talent and continuously innovate.  From the moment you step through our doors, you’ll feel welcome and supported to do the best work of your life.

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