Senior Product Marketing Manager

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Archive Job Description

At Returnly, we help brands that care about shopper loyalty offer better product returns. We are a financial technology services company that builds award-winning products that drive repurchase behavior and customer loyalty. We were backed at the beginning by smart money VCs in Fintech including some prominent members of the Paypal Mafia. Our headquarters are in San Francisco and we have offices in Chicago and Madrid. We are on a mission to de-risk online commerce and are building a team of amazingly talented people to help us do it.

Returnly has recently been acquired by Affirm, whose mission is to deliver honest financial products that improve lives. By building a new kind of payment network — one based on trust, transparency, and putting people first — Affirm empowers millions of consumers to spend and save responsibly and gives thousands of businesses the tools to fuel growth.

About the Role

As Senior Product Marketing Manager your role is to deeply understand our market, consumers, and merchants to help advise our Shopper Experience product strategy and craft powerful positioning and messaging. This person will closely collaborate with Product, Services, Sales, Marketing, and other GTM teams on product exploration, early adopter programs, and product launches that drive growth and adoption.

What you’ll do…

  • Define and scale optimal product adoption and new product activation.
  • Translate highly technical products into client-facing narratives with a focus on positioning, benefits, differentiation, and use cases.
  • Define positioning and messaging for new products and translate features and functionality into differentiated customer benefits. Produce impactful enablement materials including: customer messaging, sales pitch decks, solutions-focused communications, and content that support product strategy.
  • Lead early adopter programs and product rollouts end-to-end target merchant identification, operational readiness, campaign planning and execution, seller enablement, and merchant feedback collection.

Your experience…

  • 7+ years of experience in a marketing, product marketing, or product role
  • A strong understanding of marketing B2B and B2B2C SaaS productsExperience with product-led GTMs and delivering products to market
  • A strong interest in becoming a product expert, and a passion in the latest technologies
  • Ability to lead and communicate cross-functionally with geographically distributed teams
  • Exceptional written and verbal communication skills

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