Smith.ai is a superior virtual receptionist service for live calls and website chat. We bring together the best North America-based receptionists with our proprietary AI technology to help SMBs run more productive, professional, and profitable operations.
Far more than an “answering service” or “call center” we’re revolutionizing the way small to medium-sized businesses respond to new and existing clients. We deliver more qualified leads, happier clients, improved marketing ROI, and far better work/life balance, all while reducing the time internal staff spends on routine tasks and chores like answering calls, scheduling appointments, and collecting payments.
Our clients say we’re their “secret to business growth and client happiness” and their “single best business decision.” Learn more about us at https://smith.ai, and read our client reviews on TrustPilot and Clutch.
About the role
The product marketing manager works hand-in-hand with the VP of Marketing to drive new revenue growth and brand awareness through the marketing of specific features, products, and services in Smith.ai’s lineup, leveraging integrations, influencers, clients, and platforms.
Success in this role hinges upon the manager’s ability to juggle multiple projects, maintain a keen eye for detail, approach project management with an “owner’s” mindset, and possess a flexible attitude to adjust to new product priorities that have the greatest likelihood to move business forward at a rapid pace. The ideal candidate will see themselves as a steward of Smith.ai and will endeavor to show off Smith.ai’s products and services to the right audience through the most effective lenses. They understand what product details matter most to Smith.ai clients and partners, and effectively communicate them.
The Product Marketing Manager will maintain and develop, working closely with Design, all product marketing materials. They will work closely with Design, Support, and Engineering to develop resources that support sales and client success objectives. They will own product launches, often serving as project manager for the new feature, integration, or service expansion itself. They will leverage marketing channels, client ambassadors, affiliate networks, and institutional partners to gain insights into market demand for new products, to identify areas of expansion, and to garner exposure for new releases.
The manager will come to Smith.ai already comfortable with the myriad logistics that product marketing campaigns involve. They will be comfortable developing and executing product marketing research and product/feature launch plans. They will understand how to evaluate partners and platforms that may feature Smith.ai products and services, what makes one more worthwhile than another, and how to make a case to leadership to participate in new initiatives with these brands.
They are always mindful of how the brand is portrayed and protected, and keenly aware of the “Smith.ai Way” when it comes to communicating our products, services, and features, keeping a close watch on verbiage, tone, accuracy, and candor.
The ideal candidate:
Specifically, responsibilities will include:
Experience & background:
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Position: Product Marketing Manager.