Product Marketing Manager

Smith.ai is a superior virtual receptionist service for live calls and website chat. We bring together the best North America-based receptionists with our proprietary AI technology to help SMBs run more productive, professional, and profitable operations.

Far more than an “answering service” or “call center” we’re revolutionizing the way small to medium-sized businesses respond to new and existing clients. We deliver more qualified leads, happier clients, improved marketing ROI, and far better work/life balance, all while reducing the time internal staff spends on routine tasks and chores like answering calls, scheduling appointments, and collecting payments.

Our clients say we’re their “secret to business growth and client happiness” and their “single best business decision.” Learn more about us at https://smith.ai, and read our client reviews on TrustPilot and Clutch.

About the role

The product marketing manager works hand-in-hand with the VP of Marketing to drive new revenue growth and brand awareness through the marketing of specific features, products, and services in Smith.ai’s lineup, leveraging integrations, influencers, clients, and platforms.

Success in this role hinges upon the manager’s ability to juggle multiple projects, maintain a keen eye for detail, approach project management with an “owner’s” mindset, and possess a flexible attitude to adjust to new product priorities that have the greatest likelihood to move business forward at a rapid pace. The ideal candidate will see themselves as a steward of Smith.ai and will endeavor to show off Smith.ai’s products and services to the right audience through the most effective lenses. They understand what product details matter most to Smith.ai clients and partners, and effectively communicate them.

Responsibilities

The Product Marketing Manager will maintain and develop, working closely with Design, all product marketing materials. They will work closely with Design, Support, and Engineering to develop resources that support sales and client success objectives. They will own product launches, often serving as project manager for the new feature, integration, or service expansion itself. They will leverage marketing channels, client ambassadors, affiliate networks, and institutional partners to gain insights into market demand for new products, to identify areas of expansion, and to garner exposure for new releases.

The manager will come to Smith.ai already comfortable with the myriad logistics that product marketing campaigns involve. They will be comfortable developing and executing product marketing research and product/feature launch plans. They will understand how to evaluate partners and platforms that may feature Smith.ai products and services, what makes one more worthwhile than another, and how to make a case to leadership to participate in new initiatives with these brands.

They are always mindful of how the brand is portrayed and protected, and keenly aware of the “Smith.ai Way” when it comes to communicating our products, services, and features, keeping a close watch on verbiage, tone, accuracy, and candor.

The ideal candidate:

• Is a problem-solver and synergy-seeker at heart. They are able to find applications for the company’s products and services where others would see nothing worth pursuing. And yet, they validate their ideas with proof from market research, client feedback, partner communities, etc.
• Finds the product questions before they are asked, and dives in to produce answers, enabling sales and support to work more fluidly with fewer hiccups and delays.
• Has had primary responsibilities including: product marketing research, short- and long-form copy, product-related content production for support and sales enablement (FAQs, help docs, feature announcements, quick reference sheets, competitor comparison charts, objection handling, etc.), and product education for both internal and external stakeholders in the form of video.
• Has demonstrated strengths in managing projects and working collaboratively with others involved in projects, whether they are the owner or not. They make it a priority to possess a clear understanding of their specific role in a project, and seek to eliminate ambiguity when it comes to “who-owns-what” within a given project where there are multiple stakeholders, internal or external.
• Is driven by checklists and deadlines, and isn’t afraid to take the first “stab” at formulating new plans for taking a project from concept to execution.
• Loves the trenches and is never afraid to roll up their sleeves to join their team or another team on a project. You pitch in eagerly and see yourself in service to the company’s objectives.

Specifically, responsibilities will include:

• Product-related content development that enables sales and support teams to win and keep more revenue.
• Project management and launch execution of new features, products, and services, working closely with internal and external teams.
• Generate new revenue from existing and new product-related partners and listings, such as integration partners, marketplaces, and platforms where Smith.ai is featured.
• Serve as the go-to product expert for internal teams, and as liaison between Design, Engineering, and Marketing teams.
• Tracking, analyzing, and reporting on product marketing activities
• Orchestrating and supporting events (mostly virtual, but may include some infrequent U.S. travel) that educate our leads, clients and partners about key products and services, including developing materials and presentations, and lead magnets.
• Working closely with Product team, coordinate and execute product-market research, beta user tests, early-adopter programs.

Qualities:

• Great work ethic: You’re a self-starter with excellent follow-through. You prioritize work, so your output closely aligns with business goals and objectives.
• Analytical: You’re driven to focus product marketing “bandwidth” wisely on the best-performing channels — and the specific products and features — most likely to maximize qualified lead generation and revenue growth.
• Proactive: You’ve got an, “I’ll find the answer before I ask for it” mindset. You’re 5 steps ahead of the team, thinking about which new integration partners, industries, marketplaces, and channels to expand into, to generate new marketing exposure to target audiences.
• Positive, flexible attitude: You’re able to adapt to the changing priorities of a startup.
• Multitasker: You can juggle and prioritize many projects at once.
• Writer and editor: You like to write, and you know how to adjust your writing for different audiences, including external audiences as well as internal sales and support teams. You’re detail-oriented and catch errors that others miss that might set expectations improperly for a product or service.
• Eager to learn: You’re hungry for new responsibilities and thrive when you push yourself.
• Highly organized, thanks to technology: You are highly effective at using organizational systems (like Salesforce, Clubhouse, Slack, Front App, Google Suite, Notion, etc.) to track and deliver on key business outcomes.

Experience & background:

• 5-7 years of professional marketing work, preferably for a startup or small, fast-growing company where you had broad, demanding responsibilities and successfully juggled several projects at once.
• 2-3 years of product marketing experience, preferably in a SaaS/software company, with at least 1 year in a recent role that involved public speaking to leads and clients on product marketing topics.
• Experience managing multi-layered product marketing projects that required close coordination and a keen understanding of logistics, stakeholders’ roles (internal and external), and process-flow.
• Exceptional written and verbal communication skills with the ability to adjust messaging for a diverse range of B2B audiences and to align with our brand tone.
• Comfortable with public speaking. Experienced presenting educational topics and demos virtually on Zoom (or the like), and highly effective when talking to client and partner prospects one-on-one, particularly when it comes to explaining how products and services work.
• Bachelor’s degree or higher.
• Excellent references from both coworkers and managers.