Lifecycle Marketing Manager

Time zone
Anywhere 🌎
Type
Full Time
Opening date
Closing date
5 Oct 2021
Views
163

ContentFly (YC W21) is building “the” AI-driven platform for producing great content, we’ve grown to nearly $4m ARR in a year with a small team, no sales or dedicated marketing. We just closed a $10m Series A with Tier 1 funds like Khosla Ventures & YCombinator.

We’re looking for our first Lifecycle Marketing Manager. This role is both strategic and tactical and operates as an individual contributor. You’ll have full ownership of our lifecycle marketing strategy and execution.

You will develop a nuanced understanding of our audience, create and execute automated marketing campaigns, and plan our content marketing calendar. The perfect person feels at home working with CRM and marketing automation tools and enjoys writing and editing content marketing pieces.

Requirements

  • Create and execute our lifecycle marketing strategy
  • Build segmented customer journeys
  • Plan and execute automated campaigns across the customer lifecycle
  • Use data and insights to improve campaign performance
  • Plan and own our content calendar
  • Ideate, write, and edit unique and original content about content marketing

Qualifications

  • Experience building a lifecycle marketing program from the ground up
  • 3-5 years experience working with CRM & marketing automation tools
  • Experience planning a content calendar and writing English-language content such as blog articles, social media posts, and white papers
  • Customer-obsessed – believes in the importance of talking to customers
  • SaaS experience a plus

Benefits

  • Above market salary + options
  • Unlimited vacation/PTO
  • Fully remote & distributed
  • Free laptop + home office budget
  • Physical + mental health budgets
  • We’ll fly you around the world multiple times a year to hang out with the team in interesting places
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