Advertising Measurement Lead

Hires remotely
Anywhere 🌎
Type
Full Time
Opening date
Closing date
8 Oct 2021
Views
210

Closed

This job has now closed and is no longer accepting applications.

See related jobs

Archive Job Description

Reddit is looking for an Ads Measurement Lead to help our advertising partners succeed on our platform. This role will be an integral part of the Marketing Sciences team, and overall Marketing organization – driving our value proposition to agencies and brands by demonstrating the power and performance of Reddit as a media platform. In short, we’re looking for a measurement lead with a marketers mindset.

As Reddit is a rapidly growing company, your primary responsibilities will evolve over time and there is significant opportunity to drive impact within Reddit and career growth. This role reports directly to the Head of Measurement.

What You’ll Do

  • Daily responsibilities will span across advertising measurement, vendor development, advertising strategy, teaching and supporting our sales team, and research.
  • Measurement knowledge including attitudinal survey research, offline and online sales/ROI measurement, impression/attribution/conversion tracking, 1st and 3rd party insights storytelling, and custom research.
  • Work with measurement vendors to understand methodologies and their impact on Reddit. Develop mutual roadmaps to help expand the capabilities of Reddit’s measurement suite.
  • Leverage measurement results to drive sales impact – developing performance benchmarks, case studies, media & creative best practices, and refinement/optimization to our audience and targeting strategy to improve efficiency and effectiveness.
  • Partner with Sales, Marketing, and Brand Strategy to develop compelling storylines that highlight opportunities for Reddit advertisers and our competitive advantage.
  • Develop and support our go-to-market teams with your measurement expertise, industry knowledge, and insights.
  • Support the execution of innovative primary research that amplifies our narrative and value proposition to advertisers, and the development of insights products that position Reddit as a curator of business-critical learnings to advertisers.

What We Can Expect From You

  • A data-driven storyteller that’s passionate about measurement to inspire and drive action.
  • 4-6 years in ad research or ad tech – at a research vendor, media owner, client or agency partner – with at least 3 of those years working in digital advertising.
  • You are familiar with the ad measurement landscape and the primary vendors, products, and services that advertisers use to measure performance – and how it all works from a technical perspective.
  • A knowledge of experimentation and familiarity with the underlying statistical methods
  • Expertise in these three areas of measurement across verticals:
    • Reach: impressions, viewability, on-target percentage, brand safety, etc.
    • Resonance: brand awareness, consideration, intent, etc.
    • Reaction: attribution, conversion, sales lift, tune-in, foot traffic, etc.
  • You have a strong background in the execution, analysis, and presentation of quantitative advertising research.
  • Proven ability to weave primary research, 1st party platform data, and 3rd party/syndicated research together into a cohesive and compelling story of strategic importance.
  • Experience working with measurement vendors to bring new services and capabilities to life at a technology company.
  • Exceptional written and oral communication skills – you’re articulate and engaging
  • Bonus for a knowledge of SQL, Python, or R

What You Can Expect From Us:

Competitive Healthcare Benefits Package
Quarterly Dependent Care or Pet Care Stipend
Family Expansion Benefits
4 Months Parental Leave with Flexible Return-To-Work Programming
Professional & Personal Development Stipends
Unlimited Vacation, Annual Travel Stipend, and 10 Paid Holidays
Onsite Wellness Classes and Wellness Stipend
401k Plan with Employer Contributions
Monthly Commuter Stipend
Monthly Cell Phone Allowance
Paid Volunteer Days, plus Reddit For Good Volunteer Opportunities

See a few more

Related jobs in Sales & Marketing

Report this job

The employer won't know who reported this job. Contact your local law enforcement for immediate help if someone is in danger or the victim of a scam.
All Job Ads are subject to Jobicy's Job Posting Policies. We allow users to flag postings that may be in violation of those terms. Job Ads may also be flagged by Jobicy. However, no moderation system is perfect, and flagging a posting does not ensure that it will be removed.

Job Widget Code

Place this code wherever you want the widget to appear on your page.

<script src="//jobicy.com/api/widget.js?5XyPbk5QqyZg=6982" async></script>

Job Search Safety Tips

Here are some tips to help you search and apply for jobs safely:
Watch out for suspicious jobs Don't apply for jobs that offer high pay for little work or offer to hire you without an interview.
Check the employer's profile Make sure you're applying for a trustworthy job by visiting the employer's profile and learning more about them.
Protect your information Don't share personal details like your bank account or government-issued ID on suspicious websites or messengers.
Report jobs that feel unsafe If you see a job that seems misleading, inappropriate or discriminatory, report it for going against our policies and we'll review it.

Share this job