Marketing Automation Specialist

Time zone
Type
Full Time
Opening date
Closing date
24 Oct 2021
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128
Knock is on a mission to empower people to move freely. The Knock Home Swap™ makes it easy for consumers to buy their new home before selling their old one, skipping the hassles of living through repairs and showings, paying only one mortgage at a time, and having home prep covered upfront so their old house sells for the highest possible price. Knock currently offers the Home Swap in 34 markets in nine states and counting. 
Launched in 2015 by founding team members of Trulia.com, Knock has raised more than $600 million in debt and equity from top tier investors, including RRE Ventures, Foundry Group, Redpoint, Greycroft, Corazon Capital, Correlation Ventures, Great Oaks Venture Capital and FJ Labs.
Enjoying Life & Making an Impact
  • Knock is a 100% remote, work from home culture and has been since our inception in 2015
  • 100% employee covered medical, dental, & vision premiums
  • Unlimited PTO (2 week min. is highly encouraged) + flexible work schedules
  • $1,000 each year for professional development
  • Salary + Equity. We offer equitable compensation based on market data, your experience & geographic location
  • Paid parental leave
  • We believe in creating diverse, equitable, and inclusive practices and programs that will further Knock’s commitment to making an impact, learning, putting people first, being open, and courageous

We’d love you to bring:

  • Proven experience HTML/CSS coding of responsive emails
  • Experience with a marketing automation platform (Marketo, Customer.io, Eloqua, etc.)
  • Strong attention to detail; capable of serving as the most critical QA for email program and marketing reporting infrastructure
  • Knowledge of email and digital design best-practices
  • Knowledge of email best regulations such as CAN-SPAM and GDPR legislation and ADA (American Disabilities Act) requirements
  • Experience scaling demand generation programs including nurture and other outbound programs preferred but not required
  • Familiarity with analytics tools like Google Analytics, Tableau, Google Data Studio, Domo, etc.
  • Familiar with liquid template language
  • Able to balance the needs of the business, and a commitment to user experience; believe that moving fast and obsessing over details don’t have to be in conflict with one another
  • Ability to work and jump-in on projects in a constantly changing startup environment
  • Highly motivated with an entrepreneurial spirit and ability to work independently
  • Believe in creating diverse, equitable, and inclusive practices and programs that will further Knock’s commitment to making an impact, learning, putting people first, being open, and courageous
  • Have proven success working 100% remote in prior positions & are experienced working with a distributed, national team
  • We encourage you to apply even if you don’t have every listed requirements

As the Marketing Automation Specialist you will: 

We are looking for our first-ever dedicated Marketing Automation Specialist to develop and execute our marketing automation strategy across our marketing tech stack. From email and workflow development to progressive profiling, lead scoring, and on-site personalization, this brand new role combines technical and operational expertise to scale the Knock Home Swap program.

The ideal candidate will bring core competencies: marketing automation proficiency, email development (HTML/CSS), and data analysis. You’ll be contributing to a high-growth, high impact tech company focused on helping people move more freely.

  • Own all technical tasks to build integrated and scalable marketing automation platforms
  • Manage all aspects and core functionality for both prospect and customer lifecycle automation programs (personalization rules)
  • Perform regular data analysis of program performance to report on success of the program and campaigns across various platforms
  • Build out email templates (layout and HTML) and work with the creative team to expand our brand’s design system as it applies to email
  • Conceptualize and implement personalization logic across HTML email and marketing automation campaigns
  • Develop workflow and trigger rules with consumer and agent slingshot teams related to CRM field updates and data maintenance
  • Own the lead process across platforms
  • Build and configure email workflow and audience segmentations
  • Create segments for automated marketing campaigns based on criteria defined by our buyer personas, behavioral attributes, and lead/account score
  • Manage dynamic content and segmentation for personalization
  • Partner with Product and Engineering teams to ensure leads are correctly and efficiently routed to appropriate teams internally
  • Observe data integrity best practices and identify areas for improvement
We are proud to be a distributed company from our founding with employees in 28 states and counting. This is an amazing opportunity to be an integral part of building a multi-billion dollar consumer brand in an industry that is long overdue for a new way of doing things. You will be working with a passionate team that is disrupting the status quo.
Knock, and its subsidiaries, are committed to creating a diverse, inclusive, and equitable environment and are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
Please no recruitment firm or agency inquiries, you will not receive a reply from us.
This position is in the continental United States.
PDF is our preferred format for resumes and any other attachments. Thank you!
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