Email Marketing Manager

We’re looking for a creative and hard-working Email Marketing Manager to help us empower creative people to make a living doing what they love. If you’re passionate about email marketing, and are equal parts creative and performance driven, this might be the role for you. You’ll be responsible for driving revenue, user growth, retention, and engagement across email for Dribbble and Creative Market. You’ll have the opportunity to drive real impact to the business and our diverse community of creators, while tackling fulfilling opportunities.

As an Email Marketing Manager, you’ll be responsible for:

• Owning strategy and establishing best practices across all email streams for Dribbble & Creative Market; including onboarding, re-engagement, drip campaigns, and transactional messages — to drive healthy list, user acquisition and revenue growth.
• Planning and executing ongoing email optimization testing to continuously improve email performance across health, engagement and conversion metrics.
• Defining and owning our email content calendar while working collaboratively with marketing, product, and data teams to ensure customer needs are met with valuable and engaging content throughout their journey
• Identifying, creating, and optimizing lifecycle campaigns that deepen the customer experience and unlock new growth opportunities
• Collaborating cross-functionally to identify opportunities to increase acquisition and retention of email subscribers across all channels – creative, paid, social, affiliate, content and web product.
• Monitoring the market to keep ahead on best practices and trends. Be the expert user of our email platform leveraging new releases and features to the fullest.

We’re looking for:

• Relevant experience: You have 3+ years of previous enterprise-level email strategy and execution experience including extensive triggered programs and audience segmentation. You have a deep knowledge of email best practices and trends.
• Demonstrated ability to derive insights from performance metrics.
• Strong verbal and written communication skills. You have a keen eye and strong point of view on effective creative and copy for the channel.
• Natural curiosity and the ability to test, learn and iterate rapidly. You can demonstrate ways that you used testing to improve campaign performance.
• Strong knowledge of the digital marketing ecosystem and an understanding of how channels can work together to compliment one another.
• A self starter. We’re not big on micromanaging around here, so you’re comfortable managing your own time, working independently, while knowing when to ask for help.
• Experience with the design community and/or design led brands is an asset.