Manager, Paid Social

Remote from
Job type
Full Time,
Opening date
Closing date
9 Apr 2023
Views
699

About Headspace

Making it our mission to improve the health & happiness of the world.

As the Manager, Paid Social at Headspace Health, you’ll help to develop and execute high-performing, best-in-class social DTC paid media campaigns that fully align to our business’ overall go to market strategy and mission to help make the world a healthier, happier place. Reporting to the Sr. Manager, Performance Marketing & Activation, our ideal candidate has 5-7 years of experience in paid social either at an agency or the brand side. You will make a significant impact on our DTC growth by creating, implementing and optimizing paid social campaigns across both web and app with a focus on bringing in new users. This person will be a vital all-around contributor to the continued success of the Headspace Health marketing team.

How your skills and passion will come to life at Headspace Health:

  • Manage all aspects of paid social campaigns across the web and app including ideation, setup, execution, reporting and optimization
  • Proactively implement a rigorous test and learn strategy to best hit channel KPIs, fuel learnings, and iterate accordingly
  • Assist in building channel best practices for paid social with the guidance of the Sr. Manager, Performance Marketing and VP of Global Media (Consumer Marketing)
  • Manage and mentor the Paid Social, Associate, delegating tasks appropriately and supporting them in hitting their KPIs
  • Lead analytics and reporting across owned paid social channels. This role requires a highly quantitative, analytical self-starter who’s able to provide weekly / monthly updates on tactics and optimizations to the broader team.
  • Work closely with Data & MarTech leads to ensure all tagging needs are met and reporting is optimized
  • Collaborate cross functionally with creative and marketing teams to develop creative + copy to scale and optimize our social campaigns
  • Assist in forecasting and reporting on the spending of each channel for which you are in keyboard. This includes working with finance and accounting on actuals for the previous spend.
  • Own the relationship with channel partners to seek out new testing & optimization opportunities

What you’ve accomplished:

  • 5+ years of hands-on media buying experience in paid social (Meta, TikTok, Snap, LinkedIn). Mobile app / subscription based product experience is strongly preferred but not required.
  • 1+ year of people management experience
  • You are a subject matter expert in all things paid social and levers to optimize
  • Possess a strong understanding of, and can articulate, how social plays a role in the wider digital marketing/performance marketing ecosystem
  • Ability to communicate effectively with the team
  • You are detail-oriented and comfortable working on multiple projects
  • You’re a proactive self-starter. You’re equally someone who can go into the weeds but can also drive big picture strategy.
  • You have strong analytical skills and are comfortable working within Tableau & Excel to pull out insights

How to get started:

If you’re excited by the idea of seeing yourself in this role at Headspace Health, please apply with your resume and a cover letter that best expresses your interest and unique qualifications.

Our Commitment to Diversity & Inclusion:

Diversity, Equity, Inclusion, and Belonging (DEIB) is at the heart of our mission to improve the health and happiness of the world. At Headspace Health, we are committed to bringing together humans from different backgrounds and perspectives while providing employees with a safe and welcoming work environment free of discrimination and harassment. We continuously strive to create a diverse and inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.
*Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Headspace Health. Please inform our Talent team if you need any assistance completing any forms or to otherwise participate in the application process.

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FAQ

What position is Headspace hiring for?

Headspace is hiring a remote Manager, Paid Social from

What type of employment does Headspace offer?

This is a Full Time role.