Product Marketing

Time zone
Full Time
Opening date
Closing date
29 Oct 2021

As the world moves even more online due to the coronavirus pandemic, customers are connected and empowered like never before. Customers want an immediate, personalized and consistent experience, no matter which channel they choose to engage with a brand. Sprinklr helps brands meet the demands of today’s customers by providing them with the insights they need to make every interaction matter. Sprinklr is a Customer Experience Management (CXM) platform for modern enterprises with 2500+ employees helping the world’s most valuable enterprises make their customers happier. Learn more about our culture and how we make our employees happier through The Sprinklr Way.

Senior Product Marketing Manager

About the Role

Sprinklr is hiring a Senior Product Marketing Manager who grows with taking the complex and making it substantial, visceral, understandable, and personal. We believe we have an important story to tell about the ground-breaking guidance we bring to customer engagement, employee engagement, and digital transformation. It is a story of change: Our customers are changing because their customers are changing. Sprinklr makes our customers the advocate who can make that change.

Elite marketing and storytelling experience.  You have consistent track record in marketing, brand management, communications and storytelling. You understand that marketing ultimately is about creating substantial connection that drives action. You know how digital marketing and the use video can create change. You have extensive experience with marketing content – web, blog, ebooks, webinars, infographics, SEO – and believe that marketing is part art and part science (aka, data to better understand the efficacy of your work).

Demonstrated capacity to develop, refine and transmit the Sprinklr message to key stakeholders—our Peers, Prospects, Customers, Partners, Analysts, and our community around the world.  You are skilled in taking our rich and complex products, and redefining them into compelling “human speak” that boils it down to its essence. Better yet, you can convert the message into compelling stories that move our partners to action thru well executed content and marketing campaigns.

Exceptional writing and communications skills.   You must be a strong writer who is comfortable handling and representing the multiple voices of Sprinklr. You enjoy creating compelling, persuasive presentations and are a strong performer in delivering them too.

A deep commitment to our mission. You are a validated leader with evidence of compassion, passionate curiosity, and a commitment to helping our customers and colleagues. You have grit and a strong work ethic – and you produce quality results, often in a condensed timeframe.

A deep commitment to each other.  You excel at positive collaboration.  “A Lion used to prowl about a field in which Four Oxen use to dwell. Many times he tried to charge them but whenever he came near they turned their tails to one another so that whichever way he approached them he was met by the horns of one of them. At last, however, the Oxen argued among themselves, and each went off to pasture alone in a separate corner of the field. The Lion then dug into them one by one and soon made an end of all four.” (Aesop) Our team is our corporate family. We thrive on transparency in communication, tolerance in disagreement, and operating without fear of rank or title.

Specific responsibilities include:

Key Responsibilities

  • Own and drive strategic marketing initiatives for Care
  • Act as primary storyteller and evangelist for the Care product suite
  • Develop solutions positioning and messaging that differentiates us in the market
  • Sales enablement – communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of your products.
  • Product launch – plan the launch of new products and releases and lead the cross-functional implementation of the plan
  • Market intelligence – be the specialist on your buyers, how they buy and their buying criteria; be the specialist on your competition and how to crush them.
  • Creation of original thought leadership content that successfully elevates the Sprinklr brand, highlighting industry trends, innovative tech, best-practices, and CX stories that establish trust and authority in our brand.
  • Contribute to creation of Customer Success stories.


  • 15 years of marketing experience (B2B or B2C – please specify) with demonstrated ability in a sales or sales support role
  • Bachelor’s in business, communications or marketing
  • Very strong written communication skills as well as strong verbal presentation skills
  • Willing to travel 25%
  • Excellent people and leadership skills to interact with staff, colleagues, cross-functional teams and third parties.

Why you’ll love Sprinklr: We’re committed to creating the kind of culture where you feel like you belong, are happier today than yesterday, and your contributions matter. At Sprinklr, our goal is to treat everyone like family and passionately, genuinely care. For full-time employees, we offer flexible paid time off and paid parental leave, medical plans, dental and vision plans, life insurance, 401(k) savings plans, employee stock options, gym and wellness discounts, Plum benefits, Lifemart discounts, and paid time off to invest in learning and career development.

We focus on our mission: We founded Sprinklr with one mission: to enable every organization on the planet to make their customers happier. Our vision is to be the world’s most loved enterprise software company, ever.

We believe in our product: Sprinklr was built from the ground up to enable a brand’s digital transformation. Its platform provides every customer-facing team with the ability to reach, engage and listen to customers around the world. At Sprinklr, we have many of the world’s largest brands as our clients, and our employees have the opportunity to work closely alongside them.

We invest in our people: At Sprinklr, we believe every human has the potential to be amazing. We empower each Sprinklrite in the journey toward achieving their personal and professional best. For wellbeing, this includes daily meditation breaks, virtual fitness, and access to Headspace. We have continuous learning opportunities available with Audible for Business, LinkedIn Learning, and more.

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