Database Marketing Manager

Time zone
Anywhere 🌎
Type
Full Time
Opening date
Closing date
29 Oct 2021
Views
151

As the first all-in-one virtual venue for live online events, Hopin brings people together in a highly interactive and engaging online experience that feels just like an in-person event, only without the barriers. Whether it’s a 50-person meetup, or a 50,000-person conference—any type of event organizer can host a Hopin event for their attendees, speakers, sponsors, and vendors to convene, learn, and interact face-to-face online. We’re spearheading the innovative technology that is enabling people to gather online like never before.

Our mission is simple: better connections for a better planet

We believe in events without limits, but events that are sustainable and accessible to everyone—and fun, too! To do this, we need passionate builders and storytellers to join us. Do you love people and technology and the magic that happens when they converge at scale? Do you have the skills and experience we’re looking for to better serve our clients? If so, we’d like to meet.

We’ve been recently funded by a16z, General Catalyst, IVP, Accel, DFJ Growth, Northzone, Coatue, Tiger Global, Salesforce Ventures and many other high profile investors.

The Role
Join Hopin’s revenue-marketing team as Database Marketing Manager. In this role you are responsible for creating original demand (pre-marketing-qualified-lead nurturing) as well as preventing waste from leads that fall out of various demand waterfall stages (recycled and reconstituted nurturing). You’ll work closely with our Demand Generation, Marketing Operations and Customer Marketing teams to design, build, test and maintain nurture programs that drive leads and revenue for the business. You will also be responsible for bottom-of-funnel customer onboarding programs, incentive programs and customer engagement programs that directly correlate to customer retention and NPS.

Responsibilities

  • Design and execute nurture flows for net-new prospects and customers, including entry and transition logic and rules, track-specific treatment considerations, and disposition (routing) of leads that re-enter an active demand state.
  • Create emails, forms, and reports within the automation tool to support lead nurturing programs, including templates for use by others within the marketing function.
  • Work with the branded content team to identify and produce the content required for campaign deliverables (white papers, success stories, webpages, webinars, etc.).
  • Document MAP lead/customer nurturing processes, programs, procedures and integration with other systems.
  • Leverage personalization and the dynamic delivery of content to modularize lead nurturing programs by disqualification reason, persona, product or solution interest, geography and/or industry.
  • Track, analyze, test, optimize, and report on database program efforts.
  • Implement reporting cadence and monitor all database related metrics.
  • Provide exemplary service to internal customers such as Program Managers, Sales Development Managers, and Leadership as needed.

About You

  • 3+ years with marketing automation administrator experience (Marketo experience preferred).
  • 2+ years with SFDC.
  • In-depth understanding of the B2B buying process, lead generation, and lead nurturing.
  • Track record of launching successful B2B campaigns and driving qualified leads into the sales funnel.
  • Strong project management capabilities, including the ability to accurately specify project timeframes, dependencies and risk factors.
  • Strong process-orientation and problem solving skills.
  • Ability to translate business requirements into action plan and deliverables.
  • Extremely organized and highly motivated.
  • Flexibility to work in a rapidly changing environment.

The Offer

  • Competitive salary
  • Fully remote, global team
  • Flexible schedules
  • Laptop assigned, Mac or Dell (Windows)
  • Health Insurance Support
  • Parental Leave
  • Monthly Wi-Fi stipend
  • $800 USD for Home-Office set up
  • $1500 USD for Learning & Development

At Hopin, we’re committed to cultivating an environment that promotes equality, diversity, and inclusion. We are a global community and we believe our unique qualities must be celebrated as they are critical to our innovation. It’s essential to us that you bring your authentic self to work every single day, no matter your age, ethnicity, religion, citizenship, gender identity, sexual orientation, disability status, neurodiversity, or otherwise. Inclusion isn’t just an initiative at Hopin. We strive to embed it not just into our core values but throughout our entire ecosystem.

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