Manager, Content Marketing

Articulate is looking for an exceptional B2B content marketing manager to help lead its growing content marketing team. As a Manager, Content Marketing, you’ll lead a team of writers creating compelling long-form content for marketing and sales. You’ll help craft our content marketing strategy and ensure Articulate remains a thought leader in the e-learning industry by publishing clear, engaging, and inspiring content.

The Content Marketing Manager is part of a team of content writers and marketers who craft product messaging used to meet revenue and conversion goals. In this role, you will develop a deep understanding of our customers, brand, and industry. You will know the value behind the Articulate platform and products and use that knowledge to educate, engage, convince, and inspire.

The Content Marketing Manager will support campaigns, product releases, sales and success programs and industry events with impactful content that supports the customer journey and delivers against business objectives. The Content Marketing Manager will have the opportunity to grow and flex their writing, marketing strategy, and management skills by leading a content team with a wide variety of deliverables. The ideal candidate is creative, adaptable, a great leader, a strong communicator, and a proactive team player.

What you’ll do

• Write long-form content for marketing and sales—including, but not limited to, reports, e-books, white papers, brochures, and blog posts
• Conduct original research on product usage and industry trends for use in content
• Partner with Senior Manager, Content Marketing, on thought leadership content strategies
• Manage regular content performance reporting
• Own content strategy and creation for annual brand events
• Partner with Senior Customer Advocacy Manager on case study and customer story content strategies
• Manage a small team of content writers

What you should have

• 8+ years experience in a B2B SaaS in a content marketing and/or product marketing role
• Excellent writing and editing skills
• Experience writing long-form content such as industry reports, e-books, and white papers
• Understanding of how content is used in marketing channels to drive pipeline
• Ability to use performance data to inform content strategy
• Demonstrated management skills and an eagerness to be a people leader
• Ability to juggle multiple projects simultaneously, prioritize effectively, and meet deadlines consistently
• Ability to work autonomously and as part of a team, with a demonstrated can-do attitude
• Strong communication skills, oral as well as written
• Attention to detail and exceptional execution

You’re the ideal candidate if

• You enjoy staying current on B2B content trends and “what’s new”
• You’re a self-starter with a passion for research and learning
• You’re excited about building cross-functional processes and relationships