Product Marketing Manager – Enablement

Remote from: USA
Salary, USD: 83,725 - 113,275/yr
Category: Marketing & Sales Product & Operations
Job type: Full Time,
Opening date: 5 Mar 2023
Closing date: 4 May 2023
Views: 854

About company

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About Bonusly

The HR initiative people love, a fun and easy way to engage all of your employees no matter where or how they work. 💚

Internet
2012

5.0 Rated

Make recognition fun. Love your work.

Join our small but growing team dedicated to building engaged, recognition-rich cultures in workplaces across the globe!

*** Bonusly’s “Workplace”: Bonusly is still hiring! We currently conduct all interviews and on-boarding new hires remotely. Bonusly has both a hybrid and remote workforce and will furnish all employees with what they need to work remotely. ***

What is Bonusly?

Bonusly provides solutions to create high-performance, high-engagement teams. We believe that success in business is determined by people, working on teams, to solve novel problems. That belief extends to our own team, and we’d love for you to be a part of it.

What is our mission?

Our mission is to help people connect with their work and each other in meaningful ways. Our vision is for every organization to reach success by using Bonusly to build high-performance, high-engagement teams. We believe that the way we work today can be so much better.

How do we get there?

Our top-rated SaaS platform is built by the talented and creative team here at Bonusly. We work with autonomy, responsibility, and purpose. We are driven by a desire to make meaningful impacts for our customers, and to be excellent teammates to each other along the way.

Boulder, CO or Remote (US Only)

As the Product Marketing Enablement Manager at Bonusly, you will drive our relationship with sales enablement and be the primary product contact for all enablement. In this position, you will work closely with product management, sales enablement, and rev ops to develop and roll out enablement that helps the field in everything from the sales plays to product launches. Bonulsy’s Marketing function is a revenue-driven organization. This role will be measured on the success of the sales motions, how successful each sales play is in the market, and the sales team’s utilization. If this sounds like something you’d be passionate about, we want to hear from you!

At Bonusly, you’ll…

Ensures that the marketing message is translated into content to support all customer-facing teams to have a more effective customer conversation.
Develop sales enablement tools and collateral that support the selling process and reduce sales cycles.
Familiar with creating and updating collateral such as, but not limited to, competitive battle cards, product brochures, demo/pitch decks, discovery guides, sales playbooks, and personas.
Translates features to values by creating assets that sales and success teams can use so customers can understand how Bonusly helps them solve their problems.
Takes information and packages it for one-to-one communication
Experience in building out effective sales plays, playbooks, and enablement for integrated campaigns.
Be a subject matter expert on customer personas (buyer, user, influencer) and develop strategies for updating and communicating personas across the company.
Partner with the Sales Enablement team to create training and enablement by segment/role/function.
Ensures the sales team can articulate Bonusly’s business and product differentiation across our target buyer segments.
Plan, coordinate, and deliver sales enablement sessions for new and sales professionals to accelerate onboarding and shrink time to quotaDeliver weekly sales enablement sessions on a variety of topics, including competitive updates, as well as product and market updates and positioning.
Be able to provide the appropriate level of training for every sales stage, starting at the SDR level to the Enterprise Account manager.
Keep pulse on customer pain points as it relates to product capabilities while understanding the prospect to customer journey
Stay up to date on product releases and lead internal communications with sales and success of marketing’s external communications.
Creates project plans, meets timelines, and keeps all parties informed

You’re a great fit if you…

Have a strong understanding of product marketing concepts, approaches, and tools
Experience in product marketing, including (but not limited to) market sizing, market segmentation, customer persona definition, messaging/positioning development, competitive positioning, pricing, packaging, product launches, and market research.
Output orientation with the ability to create high-quality, consumable sales and customer-facing content, including web content, presentation material, solution briefs, and sales enablement collateral.
Self-starter with demonstrated ability to launch and coordinate high-impact projects with minimal oversight.
Experience interfacing with business level buyer personas in mid and enterprise market segments,enabling sales to position and sell initiative level solutions. Experience in a fast-paced startup and scale-up environments – tolerance for a high degree of change.
Bachelor’s Degree in Marketing, or related field.
Minimum three years of professional experience in product marketing or product management.
Experience in sales for B2B SaaS products.