Outbound Marketing Writer

Remote from: USA
Salary, USD: 60,000 - 80,000/yr
Category: Copywriting & Content
Job type: Full Time,
Opening date: 10 Mar 2023
Closing date: 9 May 2023
Views: 968

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We Turn Challengers Into Champions

Marketing & Advertising
2001

We are looking for an experienced Content Writer who brings both copywriting prowess and organizational aptitude to the table. As part of the agency’s in-house content team, you will be responsible for crafting content used for outbound marketing initiatives that position Wpromote as the leading digital agency, drive prospect interest and engagement, and generate leads to sustain Wpromote’s growth. If you’re a strong writer willing to think creatively, take an analytical approach to campaigns, and bring a truly nerdy love for all things marketing plus a sense of humor to your copy, we can’t wait to meet you.

At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.

We offer:

-Remote-first culture

-Half-day Fridays year round

-Unlimited PTO

-Challenger Recharge week (Summer)

-Extended Holiday break (Winter)

-Flexible schedules

-Work from anywhere options*

-100% paid parental leave

-401(k) matching

-Medical, Dental, Vision, Life, Pet Insurance

-Sponsored life insurance

-Short Term Disability insurance and additional voluntary insurance

-LinkedIn Learning Membership and more!

The anticipated annual base salary for this role will range from $60,000 – $80,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above).

*This position may be performed remotely in most states within the US, with some exclusions

**This position is not eligible for immigration sponsorship

You Will Be

Evangelizing a better kind of marketing that connects media strategy and business outcomes directly to prospects through written copy
Developing audience-specific content that makes a lasting impression on prospects and a tangible impact on the agency as a whole
Putting your superlative writing skills to work ideating, creating, and editing copy for outbound marketing channels including email, blogs, paid ads, short-form pieces, events, and more
Working closely with the sales team to craft and optimize outbound positioning and messaging
Collaborating with internal client service teams to develop inspiring case studies to attract new prospects
Juggling multiple deadlines and clearly communicating project status with all stakeholders
Measuring impact and helping to adjust our strategy and iterate based on those results
Working with the marketing team to build a content-driven outbound marketing machine
Researching and writing about marketing strategies, data, and tactics across verticals, channels, and roles
Developing and managing relationships across the agency with content contributors, channel experts, thought leaders, and key stakeholders on the marketing team and beyond
Continually A/B testing, analyzing, and refining copy to ensure optimal conversion results are achieved.

You Must Have

Minimum 2 years of writing experience, preferably in outbound marketing or sales
2 or 4-year degree in English, journalism, digital marketing, or a related field
A writing portfolio with print and/or digital samples (please include a link or attachment with your application)
The ability to think creatively about audiences and succinctly develop positioning to engage those audiences optimized for different channels
An analytical approach to understanding what drives prospect interest and engagement and how to track and maximize it
Rock solid grammar
Experience with process/project management
Expert understanding of digital marketing including paid media, SEO, and email marketing
A desire to continuously learn and expand digital marketing expertise in a fast-paced, constantly evolving industry
The ability to gracefully share opinions on grammar and writing style, as well as receive and incorporate feedback
Experience with WordPress, Gsuite, Google Analytics, Asana, and SEMRush preferred

Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.

Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.