Senior SEO Specialist

Upfeat is on a mission to be the leader in providing customers with the best deals when they are shopping online. By bringing together the right technical expertise and business acumen, we are in 5 global markets and we have teamed up with 20 partner sites. We are proud to have 40 million unique users, and we’re just getting started!

We have built an open, collaborative remote-first environment and we love to learn and experiment with new ideas and technologies. We are proud to appear for a second consecutive year in the Globe and Mail Report on Business of Canada’s Top Growing Companies. In addition to being ranked in the Deloitte Technology Fast 50™ program, and recognized on the Deloitte Technology Fast 500™.

Role Description

As the Senior SEO Specialist, you will be performing both on page technical analysis / audits, as well as working with content teams on content gap analysis, keyword research, and ensuring content is both competitive, and complies with google’s latest guidelines on high quality, user focused informational content. You will also be working together with internal teams to help answer questions on how to implement SEO best practices.

Responsibilities

• Perform regular content gap analysis and keyword research to originate new content ideas.
• Monitor competitive landscape for shifting strategies in the coupon industry.
• Monitor Google algorithm changes & implement on site and content changes to adapt to the changing landscape.
• Be a trusted SEO advocate by collaborating with other teams to lead important projects and ensure that scalable best practices for search are incorporated.
• Define measurable goals and metrics and use various analytics tools to monitor them.
• Identify new SEO growth opportunities with technical audits, data/traffic analysis and competitive research.
• Create and oversee SEO dashboards and reports to assess the impact of projects and think through how to scale the achievements of successful strategies.
• Utilize the latest no code / automation tools and AI to assist in various SEO tasks.
• Performs other duties as required.

Qualifications

• Minimum of 3 years Senior SEO experience in the eCommerce / online savings industry.
• Have managed the SEO strategy for a website with a minimum of 1m+ organic search traffic per month.
• Adept at analysis and data-driven thinking; you rely on quantitative data to make well-informed decisions, recognize patterns, and formulate action plans.
• Demonstrated experience in process documentation and ability to use automation tools to improve processes.
• Strong communication and collaborative skills, solve ambiguous problems, and think in an innovative manner.
• Deep understanding and proven experience with SEO, including tech SEO gap analysis, keyword research & strategies, and revenue-focused SEO content creation.
• Expert hands-on experience with Google Analytics, Google Webmaster Tools, etc.
• Expert user of different SEO tools like Ahrefs, SEMrush, etc.
• Proven track record of improving website health, growing DA, and significantly driving the amount of non-branded website visits.
• Experience with no-code tools, and understanding of the no-code space.

Notice for Job Applicants

We are living and thriving on diversity at Upfeat! We thank all applicants, however, only those selected for an interview will be contacted.