Demand Generation Strategist

Time zone
Anywhere 🌎
Full Time
Opening date
Closing date
31 Oct 2021

42 Agency is B2B MOPS & Demand Generation agency helping high growth B2B SAAS co’s build Demand Generation strategies, build sales & marketing processes & implement efficient technology stacks.

This is an Account Management / Demand Generation Strategist Role. You will own a roster of clients & build scalable demand generation programs. If you are not 100% familiar with everything but have a strong foundation – it’s ok. We’ll bring you up to speed.

We are looking for a customer-facing Demand Generation Manager that has strong communication skills and attention to detail. This client-facing role, you will be making recommendations MOPS & demand generation best practices, and managing the relationship.

What you’ll be doing:

  • Provide consulting expertise to improve marketing outcomes and deliver performing campaigns for multiple clients with a focus on paid / performance marketing / demand generation & MOPS.
  • Architect and build email campaigns, forms, Hubspot // Pardot
  • Architect and build chatbot campaigns using Drift and Intercom
  • Audit & improve MOPS Systems Architecture – for example building a Campaign Workflow in Hubspot // Building Revenue Attribution Models etc.
  • This role will be a mix of recommending strategies and programs and implementing those tactics working with internal teams, as well as monitoring success
  • Consulting on the Go-To-Market strategies including Outbound & ABM
  • Training customers on systems & tools
  • Stay current with emerging marketing technologies, systems and strategies to support the client experience
  • Lead project planning & resourcing with customers.
  • Research and liaise with marketing technology partners for marketing program needs
  • Create monthly & quarterly presentations that communicate project/campaign proposals and results
  • Work with the internal team to implement/execute programs and strategies

What you’ll bring:

  • 3-5 years in Demand Generation (in-house or agency side)
  • Project management skills using tools such as Asana
  • 2-3 years analysis, reporting, and creating marketing campaign strategies
  • Deep understanding of effective content, messaging and calls-to-action as it relates to paid media & performance marketing.
  • Strong client-facing communication and presentation skills
  • Subject matter expert in current marketing trends and multimedia platforms
  • A deep understanding of fundamental B2B marketing & Demand Waterfall concepts
  • Experience with budgeting and forecasting (Optional)
  • Flexibility to adapt to changing client needs
  • Ability to multi-task and work well within a team environment
  • Passion for continuous learning, problem solving, conversion optimization and team work


  • 3 weeks paid vacation
  • Health Spending Account
  • Immersive learning
  • L&D Budget (courses, conferences)
  • Home Office Allowance (hardware)

Salary Range for this role is $60,000 – $70,000 CAD (annually)

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