Content Optimization Specialist

Remote from
Anywhere 🌎
Job type
Full Time,
Job posted
Apply before
31 Oct 2023
Information Technology & Services

About upfeat

Upfeat is focused on one thing - creating solutions to help digital publishers

Actively Hiring

Upfeat is on a mission to be the leader in providing customers with the best deals when they are shopping online. By bringing together the right technical expertise and business acumen, we are in 5 global markets and we have teamed up with 20 partner sites. We are proud to have 40 million unique users, and we’re just getting started!

We have built an open, collaborative remote-first environment and we love to learn and experiment with new ideas and technologies. We are proud to appear for a second consecutive year in the Globe and Mail Report on Business of Canada’s Top Growing Companies. In addition to being ranked in the Deloitte Technology Fast 50™ program, and recognized on the Deloitte Technology Fast 500™.

Job Summary

As a Content Optimization Specialist, you will be responsible for the internal management of key retailer accounts from a promotional and editorial content standpoint. Your main focus will be on understanding these stores in detail, monitoring their offers and coupon codes, and ensuring our retailer pages are updated with the best content. You will need to become an expert in shopping at these stores and stay updated on their patterns, common offers, and release events. Your role will involve collaborating with the editorial and promotional teams to enhance page content, improve rankings, and maximize user engagement. Attention to detail, strong research skills, and a passion for saving money are essential skills for success in this role.

Join us at Upfeat as we revolutionize the world of online shopping and enhance the consumer experience. Apply today to embark on an exciting journey of growth and innovation!

Main Responsibilities

  • Reviewing retailers websites and promotional pages for new coupons and deals
  • Staying updated on competitors’ pages and identify missing content on our retailer pages
  • Familiarizing yourself with store patterns, common offers, and coupon or deal release events.
  • Working with internal database tools to record store patterns, common offers, and coupon or deal release events
  • Utilizing data analytics tools to track and measure the performance of promotional content, identify opportunities for improvement, and make data-driven recommendations.
  • Assisting in the development and execution of A/B tests and experiments to optimize page content, improve conversion rates, and enhance the overall user experience.
  • Keeping up to date with industry trends, advancements in online shopping technologies, and emerging couponing and deal-finding techniques.
  • Reviewing and optimizing page content for accuracy, relevance, and quality
  • Working with the SEO team to improve meta titles and descriptions to increase click-through-rates
  • Monitoring and responding to changes in page ranks and traffic
  • Ensuring that category pages for merchant promotions are being properly managed
  • Testing new promos for popular brands and optimizing their placement on our retailer pages
  • Ensuring that our current on-page content is accurate and up to QA standards


  • 3+ years working in the deal expert or coupon content space. Some comparable industries may be acceptable
  • 1+ years experience with SEO optimization and content creation or content management. Can include familiarity with SEO tools, Google Trends, and other research tools
  • Demonstrated expertise in deal-finding, couponing, and online shopping
  • Proven ability to analyze data, identify trends, and make data-driven decisions
  • Experience in the e-commerce industry or online retail space, with a solid understanding of online shopping trends, consumer behavior, and the competitive landscape in relation to coupons and deals
  • Excellent command of written English, enabling you to create engaging content
  • Exemplary attention to detail and thoroughness to ensure accuracy in every task

Nice to Have

  • Experience with low-code and no-code tools such as Zapier, Power Automate, and AirTable
  • Experience with AI technologies, such as OpenAI, machine learning, or natural language processing, is a plus
  • Ability to effectively prioritize and manage multiple tasks in a fast-paced, deadline-driven environment while maintaining a high level of attention to detail.
  • Impressive typing speed (words per minute)

Join our dynamic team at Upfeat and immerse yourself in an enriching work environment where your skills and passion for online shopping deals can flourish. Apply now to embark on an exciting journey with us!

Apply now >

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What position is upfeat hiring for?

upfeat is hiring a remote Content Optimization Specialist from Anywhere 🌎

What type of employment does upfeat offer?

This is a Full Time role.