Senior Core Product Marketing Manager

Remote from
Salary, USD
119,000 - 178,400/yr
Job function
Marketing & Sales
Job type
Full Time,
Job posted
Apply before
25 Oct 2023
Computer Software

About Articulate

Maker of the world’s most popular apps for online training, Articulate 360 and Rise. Trusted by 118,000+ orgs worldwide.

We are seeking a Sr Product Marketing Manager to join our growing Product Marketing team to help drive Articulate GTM strategy. In partnership with the Director of Core Product Marketing, this person will help inform the product roadmap, develop messaging and positioning for Articulate products and partner with marketing and sales stakeholders to deliver business results.

What you’ll do:

  • Lead the launch of a new product line and own its ongoing go to market strategy
  • Work closely with product, sales and marketing teams to build out go to market strategy and execute multi-channel campaigns including launches that effectively drive customer acquisition and retention
  • Create positioning, unique value props, and differentiated messaging that demonstrate ongoing value of Articulate products to support aggressive revenue, expansion, and renewal goals
  • Work with Growth Marketing, Design, Copy and Content Marketing on campaign execution; review copy created by other team members to ensure accuracy of our positioning and messaging
  • Drive international and domestic growth by enabling and empowering our partners and direct field teams
  • Plan and execute research initiatives to develop a deep understanding of customers, markets and competitors that can inform GTM strategy and product roadmap
  • Develop understanding of Articlate’s market – trends, competitors, compelling events incorporate learnings into GTM plans
  • Support execution of events with messaging, content and insights
  • Create assets for our revenue generation teams throughout the sales and customer success process (e.g pitch decks, brochures, sales sheets, battlecards, etc.)

What you should have:

  • 8+ product marketing experience within a B2B SaaS context
  • Understanding of how to take products to market via sales and marketing channels using best practices
  • Customer centricity – ability to develop customer insights use them to inform messaging and broader GTM strategy
  • Data-orientation – ability to create and leverage data as a leading input in decision-making; you lean on data and metrics but are comfortable making decisions when data is ambiguous or unreliable
  • Exceptional communication skills – be an amazing storyteller with the ability to translate complex ideas into clear narratives
  • Results-orientation – ability to prioritize, execute, and drive results
  • Cross-functional collaboration – ability to partner with internal stakeholders and collaborate effectively
  • Bachelor’s degree required; MBA preferred

The pay range for this position is $119,000 to $178,400 for all US locations. Articulate takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs. This position is also bonus eligible.

Apply now >

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What position is Articulate hiring for?

Articulate is hiring a remote Senior Core Product Marketing Manager from

What type of employment does Articulate offer?

This is a Full Time role.