Sr Marketing Strategist

Time zone
Anywhere 🌎
Full Time
Opening date
Closing date
22 Nov 2021

Your #1 trusted resource for BuddyPress and WordPress powered communities. Our products and custom development services help businesses across the globe, in building community platforms on WordPress and BuddyPress.

This Job is For You If:

  • You enjoy working in a data driven, collaborative, and result orientated environment
  • You have an organic approach to networking, helping people and making connections to drive solutions
  • You have strong analytical, problem-solving and troubleshooting skills
  • You like to think AND do.
  • You have extensive digital and content marketing experience and you LOVE producing results.
  • You are passionate about being part of building a company and performance-driven culture from the ground-up.
  • Love to strategize, evaluate, execute and grow

What You’ll Do:

  • Build campaign plans based on demand generation marketing principles and best practices.
  • Build our digital marketing roadmap
  • Guide the prioritization of Growth Marketing-related initiatives as the initiatives and teams scale.
  • Facilitate effective brainstorming sessions which contribute to the generation of new ideas that push the boundaries of what’s possible within Growth Marketing
  • Validate buyer persona data and engage with internal stakeholders on campaign plans and create the content required to drive campaigns.
  • Develop product positioning and messaging for the various buyer personas that differentiates product offering from that of the competition.
  • Develop content that will engage and educate targeted segments, drive demand, revenue and meet relevant business goals.
  • Build and manage marketing campaign calendar, deliverables and deadlines
  • Accountable for ensuring all campaign leads are tracked, scored and routed appropriately; regularly analyze campaign performance.
  • Continually analyze and measure campaign performance and modify structure to optimize results, maximize engagement and drive revenue generation.
  • Regularly report campaign performance metrics to key stakeholders.
  • Liaise with Delivery, Recruitment, Sales and other internal stakeholders to increase client satisfaction through cohesive strategies
  • Manage and motivate marketing team to achieve goals
  • Monitor competition and provide ideas to stand out
  • Stay up-to-date with digital technology developments.
  • Develop and manage relationships with external vendors to ensure alignment with an overall strategy.

Here is what you should have to succeed in this role:

  • 8 to 10 years of proven work experience in marketing
  • Bachelor’s degree or relevant field experience
  • Demonstrable experience in designing and implementing successful digital marketing
  • campaigns
  • Strong understanding of how all current digital marketing channels function
  • Solid knowledge of online marketing tools and best practices
  • High level of familiarity and prior experience using Digital tools required (marketing
  • automation tool, Google Analytics, Salesforce, Google Tag Manager, Google Ads, etc.)
  • Proven ability to translate target persona information into actionable marketing assets like campaigns, marketing copy, or creative deliverables
  • Excellent people management, project management, and relationship management skills
  • At least 3 years relevant experience in B2B digital marketing (tech, SaaS, or business
  • services)
  • Mastery of digital marketing best practices (organic search, SEO, website UX/UI, etc.)
  • Hands-on experience building and launching campaigns across a variety of channels
  • including paid search, email, and social
  • Strong team management and communication (written and verbal) skills
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