Paid Social Manager

Are you looking to develop your career in paid acquisition marketing? Do you understand how to maximise the acquisition potential of channels such as Facebook, Instagram, or YouTube?

We are looking for a Paid Social Manager to take responsibility for our paid social marketing, establishing the tools, systems, processes and approach that will maximise the channels potential in terms of efficient customer acquisition across all platforms.

The successful Paid Social Manager will have experience of successfully managing paid social campaigns across facebook, Instagram, and ideally youtube. The role will report into the Chief Marketing Officer.

Key Responsibilities

• Take responsibility for managing and developing paid social activity for TLA
• Responsible for a 6-figure monthly marketing budget
• Design, plan and build out best in class paid social campaigns
• Align with brand and organic social lead to ensure paid and organic campaigns are working together
• Manage and make recommendations on the automation, tracking, and tools that are used to manage and optimise campaigns
• Collaborate with the design team to develop and optimise campaign creative which is engaging and on brand.
• Design, implement and manage other paid acquisition campaigns such paid search and display
• Work closely with the commercial team to ensure that paid social is delivering on volume and efficiency targets
• Continuous data analysis, optimisation and reporting of campaigns
• Collaboration with other marketing channel owners to ensure learnings and best practice are shared across channels
• Monitoring of competitor activity
• Support other members of the marketing team

The Skills

• Demonstrable paid social (Facebook/Instagram) advertising expertise and understanding, either agency or client-side.
• 1+ years experience in a Paid Social role
• Results-driven, revenue-focussed approach
• Commercial mindset – extensive experience of working in a commercial environment.
• Very strong analytical mind with high attention to and passion for detail
• Collaborative and supportive working style
• Excellent working knowledge in Google Analytics
• Excellent working knowledge in Microsoft Excel
• Passion for innovation and emerging technologies

Desirable

• Experience of managing and optimising paid search and display campaigns
• Experience of managing and optimising Youtube and snapchat paid acquisition campaigns
• Experience and understanding of the automotive sector

About TLA

TLA is the market leader in connecting car buyers with major car brands. It uses industry-leading technology to enable automotive giants to sell more vehicles by simplifying the car buying process for consumers via useful tools, unique content, and personal recommendations across its network of owned and partner websites.

TLA works with 80% of the UK’s leading Original Equipment Manufacturers (OEMs) including BMW Group, Ford Motor Company, and Volkswagen Group, enabling £700 million of new car sales every year, more than any other specialist in the UK. Its customer acquisition platform uses cutting-edge blockchain technology to ensure seamless and secure integration with OEMs, and a personalised, and intuitive experience for the consumer, to make car buying effortless.

What’s in it for you?

You will join an open and transparent business where there are no closed doors and everyone is accessible across TLA starting with Anton the CEO.

We have values that we believe in, promote and live by each day. You will join a team who work in a comfortable and productive environment where respect and teamwork are core. TLA value the importance of giving back and annually support a chosen charity, fundraising for it through sporting and social events.

You’ll have opportunities to hone your functional skills and expertise in an area of specialisation. We offer a variety of formal and informal training programs at every level to help you acquire and build specialised skills faster. Learning and development takes place both on the job and through formal training via our professional development plans, future leaders programme, or in collaboration with others. The sheer variety of work we do, and the experience it offers, provide an unbeatable platform from which to build a career.

On top of this, we have an extensive benefits package which includes private health insurance, flexible working hours, pension, travel season ticket loan, cycle to work, summer and Christmas parties, free bar Fridays, monthly cake and pizza days and many more.