Growth Product Manager

Time zone
Anywhere 🌎
Full Time
Opening date
Closing date
28 Nov 2021

As the Appcues Growth Product Manager, you will have a unique opportunity to lead a new product team that will drive our business’s growth across the entire product. Appcues is a platform that empowers thousands of SaaS companies to design beautiful in-app experiences that influence their user’s behavior — without writing any code. Companies like Twilio, Segment, Lyft, Profitwell, and Amplitude embed Appcues to improve their product’s UX and grow their business.

About the team

  • The growth team’s mission is to grow Appcues’ business by implementing product-led strategies that drive business outcomes, including user acquisition, expansion revenue, and conversion.
  • This team will be responsible for pricing and billing, in-app upgrades, self-service checkout, plan management, product analytics, and other growth-impacting initiatives.
  • The growth team will include you, a designer, and two full-stack engineers, with plans to grow the team aggressively in the future.
  • Product & engineering currently has 35 people organized into six empowered product teams.
  • Each cross-functional team includes a designer, tech lead, engineers, QA, and a seasoned engineering manager. We practice agile development with two-week iterations and incrementally develop, test, and release new value behind feature flags.

About this role

  • You will advance your team’s mission by researching, defining, and prioritizing problems to solve. Through written problem briefs, you will narrow focus and determine successful outcomes.
  • You will collaborate with your team’s tech lead and designer to discover solutions to your problem briefs and assess the four big risks.
  • To know if you have achieved successful outcomes, you’ll identify supporting baselines, metrics and track results over time.
  • You will work closely with the other Appcues product managers to resolve conflicting goals, gain buy-in, and appropriately sequence solutions.
  • You’ll partner with product marketing to ask: “How will customers and internal teams discover and build a habit around this capability?” Together you’ll devise a plan to support its adoption and the business results we expect.
  • You’ll work with executive, product, marketing, and sales teams to launch and operationalize pricing and self-serve purchasing initiatives.
  • You will align your team’s strategy with company objectives. Working with our other product managers, you will ensure your strategy enhances cohesion throughout the product.
  • You will report directly to our VP of product and engineering, Chris Brookins. Your peers on Chris’ team include the other product managers, engineering managers, and our design lead.

About you

  • You can work between 9-5 Eastern Time. We are a 100% remote-1st company so you can work from anywhere in North or South America.
  • You have 4-6 years of product management experience with SaaS products and at least two years doing so for B2B customers.
  • You move fast and methodically. You’ll prioritize new experiments, make thoughtful, data-informed decisions, share what you learn, and do more of what works. You remove unnecessary constraints or requirements and prefer to keep things simple, start small, learn and iterate.
  • You seek facts and objective observation and don’t rely on intuition. You strive to build experiments to prove hypotheses with data. By listening to customers, asking questions, and reviewing metrics, you can recognize genuine insights.
  • You have experience with pricing strategies, product analytics experimentation frameworks, and financial modeling.
  • You know that when weighing trade-offs, the best growth initiatives improve the business while also improving the overall customer experience.
  • You are a natural collaborator that inspires and influences others to believe in the value of an idea. As the leader of a new team at Appcues, you’ll ensure your teammates understand the impact of their work. Most importantly, you’ll actively listen to colleagues and leverage their expertise to understand their objectives and concerns.
  • You are an empathetic and outstanding communicator, both verbally and in writing. You’re able to take complex subjects, synthesize learnings and trade-offs, and succinctly communicate them to align people to a common goal.
  • You have a technical background. While you don’t need to be an engineer, you understand how the web works and are comfortable with APIs and data models.
  • You’ve had experience working with cross-functional product teams, ideally in a remote, agile environment.
  • You are thoughtful, organized, disciplined, and get things done. You don’t believe any solution is complete until you have achieved successful outcomes and metrics.
  • You love driving results and care about how you get them too. You welcome an environment where you can do the best work of your career while having fun with your team and colleagues!

Our Benefits

  • 100% remote – We don’t have an office so all of our employees learn and collaborate in the same way using remote work practices. This won’t change post-COVID as we are committed to being 100% remote for the long-term. We work in Slack, Zoom, and a collection of modern collaboration tools. We have inclusive remote events and, after COVID times, will get together twice a year for a fun off-site retreat.
  • Well-being – You’ll have solid health, dental, and vision plans; access to 401k, and a generous maternity and paternity leave.
  • Fair pay – Each role has a defined salary band, bands and salaries are audited on a regular basis to help maintain fairness and market value
  • Home office and tech budget – Besides paying for your work computer (Mac or PC), we offer a one-time $1000 home office stipend and an additional $500 annual budget for extra work-related technology.
  • Coworking space, on us – Home office not cutting it? We’ll reimburse your monthly coworking fees.
  • Equity – We want everyone invested in our success. We grant every employee equity in the company.
  • Transparency and collaboration – We foster team alignment with meetings of all shapes and sizes—a monthly all-hands meeting called FirstThurs, weekly team lunches, and Lunch & Learns., and an annual learning stipend.
  • Unlimited vacation – We believe time away to reflect and explore makes us all more productive, so we expect each employee to take a minimum of ten days of vacation per year. Employees based in the USA also take off all US federal holidays. Employees residing in other countries can choose to follow their local national holidays or US federal holidays.

About us

At Appcues, our mission is to help teams build products their users love. With Appcues, you can create in-product experiences (user onboarding, feature announcements, checklists, and more) without writing any code. We believe it’s the non-technical people who often have the best information about a user’s needs and desires, and we give them the tools to act.

We’re a dynamic group of talented teammates who challenge, trust, and care about each other, their work, and the success story we are writing. Our values are not just words. We live by them.

Appcues is an equal opportunity employer that commits to diversity and inclusion and also celebrates it. We do not discriminate based on race, color, national origin, religion, gender, gender expression, sexual orientation, age, veteran status, disability status, or marital status. We believe that diverse teams foster a more inclusive company culture, build better products, and are more human, humane, and fun.

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Position: Growth Product Manager.

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