Product Director, Growth

Time zone
Full Time
Opening date
Closing date
6 Dec 2021

BlueOwl is a separate company in the State Farm® family of companies and the solutions provider for HiRoad Insurance, an InsurTech brand that recognizes and rewards good choices. Operating independently with the backing of the #1 auto insurer in the country, we blend the best aspects of a tech startup and an industry leader. To see what we’ve helped build so far, check out

Our Vision

At BlueOwl, we envision a world where data driven behavior fuels better lives. We started with the reinvention of insurance and a bold mission to create a data science powered platform that actually helps people become better drivers. We aspire to be the best in the business at identifying low-risk drivers by harnessing the power of data with an innovative technology stack.

It’s a big goal, and that’s where you come in. We’re growing a world class team of data science, engineering, design, product, marketing and mobile technologists because we know that the key to success isn’t just about nailing the technology—it’s hiring the talented people who will help us make a quantifiable impact.

The Role

We’re looking for an accomplished and well-rounded Product Director, Growth to lead a cross-functional team in creating solutions that maximize lead generation and conversion. This role partners closely with our Growth Marketing team to own the customer experience from the moment of awareness through purchasing a policy. Success in the role includes: (1) establishing a high-performance Growth Product practice, including experimentation tooling and processes.; (2) growing the volume of qualified leads, and increasing the conversion rate; and (3) partnering closely with our Insurance team to make sure underwriting, pricing and fraud goals are met, in addition to compliance with state regulatory requirements.

Your day-to-day:

  • Develop a vision and plan for the Growth Product function
  • Lead the Growth Product pod, which includes cross-functional team members across Design, Engineering, Project Management, Analytics, Research, etc.
  • Manage a small team of Product Managers
  • Collaborate closely with the Growth Marketing and Insurance teams to build product roadmaps and a robust experimentation program
  • Provide thought leadership to the company around building a high-performance customer acquisition engine
  • Collaborate with peer Product Directors to help build Product team culture around customer obsession, experimentation, MVP-style thinking and iteration, etc.

About you:

  • At least 10 years of Product Management experience with track record of increasing responsibility
  • At least 2 years of direct Growth Product experience, including knowledge of commonly-used tools and techniques
  • Strong analytical skills with knowledge of experimental design and related statistics, as well as A/B testing tools
  • Ability to engage and manage a wide variety of stakeholders
  • Culture driver who knows how to motivate and coach
  • Flexible mindset with the ability to consider a variety of approaches and change opinions when the data warrants

Bonus Points:

  • Experience with high-consideration products and/or financial services products
  • Expertise with pricing-related experimentation
  • Proficiency with Atlassian

Additional Details

  • Salary: We pay competitive salaries factoring in experience, skill set, and location. We do not offer equity.
  • We provide a wide-selection of health and welfare benefits including medical, dental, vision, life insurance, and supplemental income plans. We also offer a 401(k) Plan with a company match.
  • Wellness and Time Off: We provide Headspace subscriptions, a wellness allowance, and generous time off including four weeks of PTO in the first year of employment with additional time granted upon hire. New parents may also take eight weeks of fully paid parental leave (plus four weeks for parents who give birth) which may be taken within one year after the birth and/or the adoption of a child.
  • Professional learning and growth: We provide a generous allowance each year for professional learning, continuing education, and career development.
  • Location: May work from anywhere in the US, but will need to be actively available during core meeting hours from 9:00AM – 3:00PM pacific time to collaborate with team members across all time zones.
  • Some travel may be required after the San Francisco office re-opens.
  • Candidates based in the SF Bay Area will be able to commute to the SF office for in-person meetings and other gatherings. Frequency TBD.

What We Need

  • Please submit a resume

BlueOwl, LLC is an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

If you are a San Francisco resident, please read the City and County of San Francisco’s Fair Chance Ordinance notice.

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