Marketing Campaign Manager

Hires remotely
Salary, USD
45,000 - 60,000/yr
Type
Full Time
Opening date
Closing date
6 Nov 2021
Views
25

Closed

This job has now closed and is no longer accepting applications.

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Archive Job Description

About us:

Madeviral is an Asia based marketing agency founded in 2016 that builds bespoke 360° marketing campaigns to activate brand’s audiences and bring their fan community to life.

Madeviral launches brands into the heart of the gaming community and puts a brand’s product or game in front of ideal audiences. With expert teams across the globe, Madeviral brings local knowledge, top influencer connections and outside-the-box creativity to help brands engage millions of people and make a powerful, long-term impact.

It’s marketing by gamers, for gamers.

We are looking to expand  our marketing operations in the US to strengthen our relationships with gaming influencers, media, esports teams, brand collaborations, game/comic con conferences, and other activation opportunities.

For more information on Madeviral, please visit our website: https://www.madeviral.co/

We are in the process of revamping our website, so you are coming in at the most interesting time for us and your insights will be super appreciated 🙂

About the Role:

We are looking for someone who can help us grow our marketing resources in the US, someone who has a deep understanding of the gaming audience and industry  and increase our reach and productivity here.

For this role, we need someone who will  look into the execution, development and analysis of our marketing strategy as we expand in the US. For this reason, we want someone that can not only grow our resources, make proposals and execute campaigns, but more importantly utilize these resources to create unique marketing offerings ahead of competitor agencies to our gaming clientele.

This is a managerial role and will be taking in 3 junior staff under his/her wing; 1 media buyer for the US market and 2 freelancers that help our media buyer.

This position is full-time with flexible working hours but some hours must overlap with Singapore standard time (GMT+8).

Benefits of working with Madeviral:

  • Fixed salary commensurate to your experience
  • Profit share
  • Equipment such as Computer/Laptop can be provided
  • Monthly phone bill can be covered as well
  • Meals and Travel expenses for clients/partners/vendors meetings can be reimbursed
  • Flexible working hours
  • Remote work or work from anywhere in the US

Marketing Campaign Manager Goals:

  1. Manage the procedure, implementation, tracking and measurement of marketing campaigns from pitch decks to reporting.
  2. Oversee the work of internal and external partners who will contribute to the campaign strategy and activity.
  3. Create unique and effective marketing offerings in order for our sales team to achieve a higher closing rate with our clientele
  4. Deliver regular reports of campaign results, including performance analysis and evaluation of KPIs.
  5. Research, analyze and utilize data from previously executed or competitor marketing campaigns to achieve better results for our clients.

Marketing Campaign Manager Responsibilities:

  • Build out a deep understanding of our clientele and target audience.
  • Devise business to consumer integrated marketing campaign strategies with the aim of acquiring and retaining users.
  • Research competitor game strategies in the US and use that to our advantage.
  • Provide game marketing insights and “Unique Selling Proposition” in our targeted proposals to our clients.
  • Oversee the quality of the content created by influencers, media and production s to ensure that client brand identity is adhered to.
  • Present reports on the status and results of the campaigns.
  • Works with our sales and account managers on their deadlines for delivery of materials.
  • Strengthens our relationships with influencers, media, esports teams, brands and other marketing resources to create unique advertising campaigns and activations.
  • Manage the execution of a marketing campaign with our vendors and talent.

Marketing Campaign Manager Requirements:

  • 2-3+ years of experience in a similar role (marketing role, advertising agency)
  • Proven successful marketing campaigns previously executed with case studies
  • Has worked on marketing campaigns with multiple consumer brands
  • Experience with game marketing or marketing to gamers is a bonus
  • A touch of sales skills preferred to explain marketing strategy and implement internal solutions
  • Proactive problem solver and highly organized
  • Exceptional project management and communications skills are essential.
  • Understand current marketing trends.
  • Can work independently and communicate emphatically with people from other cultures
  • Knowledgeable about gaming industry within the US
  • Must be passionate about gaming, preferably a gamer themselves
  • Highly motivated and ambitious
  • Flexible in a startup environment

If you think you have what it takes to capture the attention of millions with the power of social media and skills in brand marketing, connect with us and be part of our team

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