Data Science and Analytics

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Type
Contract
Opening date
Closing date
4 Nov 2021
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171

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This job has now closed and is no longer accepting applications.

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Archive Job Description

Client is looking for a Marketo Specialist. Must have hands-on Marketo implementation experience (around 7-10+ years preferably).

The Marketing Automation Specialist is responsible for managing the marketing automation platform (Marketo) and fully leveraging its capabilities. Working closely with the core engineering team to build a strong foundation in marketing automation and will be tasked with creating, implementing, and improving best practices ensuring continual enhancement of digital marketing efforts. A person should have good experience in doing large scale lead data migration from one market instance to another. The ideal candidate is technical, organized, results-driven, has strong attention to detail and has a passion for digital applications.

PRIMARY RESPONSIBILITIES

  • Manage all technical aspects of Marketo; recommend and build the appropriate marketing tech stack in support of demand gen programs
  • Establish and maintain scalable processes that ensure best practices in campaigns and lead management
  • Update and optimize existing architecture within Marketo for improved lead processing, scoring, hygiene and performance
  • Educate and implement email best practices for all external communications
  • Oversee the processing of all new leads entering the database and being passed to sales
  • Ensure seamless integration and lead management data processes including Data Migration between the Enterprise system and Marketo/SalesForce

JOB REQUIREMENT

  • Around 7-10+ years marketing automation experience in Marketo
  • Marketo Certified Expert preferred, but not required
  • Expert knowledge of database management concepts and best practices
  • Must have superior communication skills, both written and verbal
  • Must be highly organized and self-motivated with a sense of urgency
  • Bachelor’s degree in marketing or related field

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