Sponsored Content Marketer

Blavity, Inc. is a venture-funded technology and new media company, founded in 2014 around a simple idea: enable black millennials to tell their own stories. Today, we are home to the largest network of platforms and lifestyle brands serving the multifaceted lives of Black millennials & gen-z through original content, video and unique experiences. The company has grown into a market leader for Black media, reaching over 80 million millennials per month through our growing brand portfolio which includes: Blavity News, 21Ninety, AfroTech, Travel Noire, and Shadow & Act. Assembled of passionate, high-energy, and focused rock-stars, our Blavity, Inc. Team executes with our values at the forefront of mind: Love of Community, Transparency and Communication, Collective Responsibility, Fail Fast. Blavity, Inc. is continuously looking for new team members to help us continue to scale, cultivate our community, and advance our strategic direction.

Job Summary: The Sponsored Content Marketer is a contract (1099) position which sources and creates engaging, impactul social media posts and associated copy for sponsored campaigns across all five Blavity brands. In collaboration with the creative and video teams, you will coordinate the editing of assets. Additionally, you will partner with the Associate Director of Creative Services to ensure all client and brand requirements are met and up to standard; deadlines and quality of work. The ideal candidate has experience working with branded marketing and/or branded copywriting, and has published content across all social channels. Additionally, you have dabbled in graphic design.

Responsibilities

Content Development

• Draft engaging and authentic copy for sponsored social media (IG,FB,Twitter.)
• Ensure content meets established client requirements and brand safety guidelines.
• Ensure content meets Blavity brand guidelines and requirements, and is consistent with our voice, style and tone.
• Create content to support social media optimization goals.
• Leverage the Blavity content management review process prior to finalizing and posting content.
• Expert knowledge of posting sponsored content on all social media channels, i.e. handshake agreements process, etc.
• Work with content managers and editors to execute edits and changes quickly.

Content Execution

• Manage all content copy and posting requests using Asana project management platform.
• Manage posting schedule across all social platforms for sponsored content using Sprout Social.
• Schedule and post all required content according to the agreed upon schedule.
• Collect and report engagement and performance data of Blavity social media posts and newsletters, as requested.

Team Coordination

• Coordinate with the design team for creative asset handoffs for social and newsletter platforms, as needed.
• Coordinate with the editorial team as needed to complete content marketing responsibilities.
• Submit cross-promotion requests to other Blavity content marketers, as needed.

Qualifications

• Years of Experience: 2-3 years of experience in a similar digital content marketing role.
• Education: Preferred BA/BS or equivalent working experience
• Technologies: Sprout Social, Asana
• Competencies:
• Copywriting mindset focused on engaging audiences to inspire them to act on the desired call to action.
• Creative mindset that seeks to understand what audiences consume and how to create it.
• Ability to collect and understand marketing performance data.
• Organized and detail-oriented project management style.
• The ability to maintain high-quality work while meeting tight deadlines.
• Preferred Interests: Love for black culture and community.

Details: This position is a contract (1099) position which requires a minimum time commitment of 15-20 hours per week for up to 3 months.

To apply, please submit your resume and cover letter online at BlavityInc.com/Careers.

Blavity is committed to creating a diverse environment free of discrimination and harassment, and building a team that represents a variety of backgrounds, perspectives, and skills. Blavity is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, HIV Status, veteran status, or any other status protected by the laws or regulations in the locations where we operate.