Brand Manager – B2C

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Archive Job Description

We’re Booksy and we have a passion for keeping the world’s beauty professionals busy and organized. We love connecting clients with their beauty professionals, so they can look and feel their best making the appointment process as easy and painless as possible is an obsession of ours. Booksy is the world’s leading beauty and wellness app that solves the more complicated aspects of running a beauty business by taking the nitty gritty everyday tasks off their hands. Now they have the time to do what they do best, help you be you, only better!

In support of Booksy’s aggressive expansion plans we are hiring for a brand new role within our Marketing Department, a world-class Brand Manager – B2C (Please note this is not a Buyer position)

  • Primary owner for driving Booksy’s consumer bookings across different verticals
  • Recommending strategies to position the brand for growth within the assigned category, which includes but not limited to:
  • Market segmentation (segmentation of a given category)
  • Targeting (Selecting the best segments and how to best position the product for a given category)
  • Positioning (by partnering with Product Marketing), Product (by partnering with Product Marketing), Pricing
  • Promotion/Communications (marketing channels and messaging)
  • Analyzing brands of competitors, provider and consumer trends and usage behaviors by partnering with the global team within the assigned category.
  • Exploration of new segments
  • Clear data views and succinctly articulated insights
  • Lead development and execution of media and programs in other communication channels within the assigned category internally and externally.
  • Lead development and execution of promotions and events within the assigned category internally and externally.
  • Complete a promotional calendar for the assigned category.
  • Deliver on all marketing calendar milestones for the assigned category.
  • A data-driven approach to decision-making and a focus on execution
  • Lead development and execution of content such as media, press releases, artwork, print and digital media for the assigned category. Provide a clear direction on content development via creative briefs.
  • Close the feedback loop. Collect data to improve key insights/what worked vs not, and apply those learnings to refine the strategy
  • Monitor the performance of a brand through key performance indicators (KPI) within the assigned category.
  • Achieve profit targets, timelines and budgets within the assigned category.
  • Manage agencies for category specific initiatives within the assigned category.
  • Maintain and grow the brand’s affiliations and partnerships within the assigned category.
  • Have an excellent understanding of the provider community and ambassadors for the assigned category.
  • Work with the Ambassador Community Lead to grow and cultivate key influencers/ambassadors for the assigned category.
  • Work with Category Managers to achieve the right mix of providers for the marketplace (types, geo implications) to drive consumer adoption of the Booksy app in key markets

Requirements

  • 5+ years of brand management experience in B2C
  • Bachelor’s degree is required
  • Measurable revenue-generating and quantitative experience.
  • Understanding of selling through online channels.
  • Ability to demonstrate past success in developing and executing to a budget.
  • High degree of competency within all phases of project management, e.g. issue and risk identification and management, change management, tracking dependencies and milestones, communication of overall project status.
  • Ability to prioritize and multitask while meeting deadlines each day. Use good judgment in making decisions as part of a dynamic group of professionals working towards a variety of goals.
  • Strong written and verbal communication skills.
  • Willingness/Ability to travel to visit vendors and attend industry events.
  • Team-minded individual who handles deadlines, is self-motivated and looks to grow their skills while fostering a collaborative and enjoyable work environment.

Benefits

  • Health/Dental/Vision/Commuter Benefits
  • Awesome (paid) Parental Leave Policy
  • Unlimited Paid Time Off
  • Ample opportunities for professional growth
  • Amazing co-workers
  • Work/Life balance
  • Fun Team Outings
  • Creative and collaborative culture to flourish in

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