Manager, Branded Content

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Blavity, Inc. is a venture-funded technology and news media company, founded in 2014 around a simple idea: enable Black millennials to tell their own stories. Today, we are home to the largest network of platforms and lifestyle brands serving the multifaceted lives of Black millennials & Gen Z through original content, video, and unique experiences. The company has grown into a market leader for Black media, reaching over 80 million users per month through our growing brand portfolio, including Blavity News, Blavity Politics, 21Ninety, AfroTech, Travel Noire, and Shadow & Act. Assembled of passionate, high-energy, and focused rock-stars, our Blavity, Inc. Team executes our values at the forefront of mind: Love of Community, Transparency and Communication, Collective Responsibility, and Fail Fast. Blavity, Inc. is continuously looking for new team members to help us continue to scale, cultivate our community, and advance our strategic direction.

Job Summary:ย Blavity, Inc. is looking for an innovative Manager, Branded Content to lead editorial and social content strategies, as well as production, for its branded campaigns. As a key member of the Branded Campaign Production team, the Manager, Branded Content will oversee the day-to-day development of branded editorials and social content across each of Blavity, Inc.โ€™s 5 brands. This role will work closely with the Director, Branded Campaign Production to manage the content development process. The ideal candidate has a love for storytelling, is more than likely a writer themselves,ย  and has a deep understanding of how to communicate and engage with various audiences across all social media platforms. Additionally, they have an affinity for creative ideation and actively contribute to the development of campaign ideas and concept development.

This role will report directly to the Director, Branded Campaign Production.

Responsibilities

  • Oversee the day-to-day production process of editorial and social content, ensuring that content is on brand and aligns with the campaign strategy
  • Serve as a key member of the Branded Content team; lead, contribute to, and craft the editorial strategy for branded campaigns
  • Support the creative production team with developing concept decks and managing campaign content deliverables
  • Manage the distribution of sponsored content across all channels including editorial, social, and content hubs, ensuring that all branded content is flighted timely and cleanly across relevant digital channels
  • Manage and develop writers and content marketers
  • Ensure that all branded social content is in line with social media best practices
  • Provide copywriting support for project-specific deliverables
  • Prepare and submit weekly campaign status emails to all relevant teams/stakeholders
  • Oversee the ongoing analysis and optimization of branded editorial and social performance

Qualifications

  • Education: Bachelor’s degree required; Journalism, Communications, English, Marketing or related field preferred
  • Experience: 2+ years working as a Managing Editor, in Advertising or in another related field
  • Technologies: Proficiency in building decks via Powerpoint and/or Google Slides
  • Competencies/Skills:
  • Experience writing for media publications and developing social media content & strategies
  • Strong leadership skills; possesses the ability to coordinate across internal teams and external vendors
  • Demonstrated experience as a skilled and conscientious editor
  • Strong attention to detail
  • Excellent time management and budgeting skills
  • Ability to reinvent/create something new
  • High level of curiosity and interest in understanding Blavity, Inc.’s audience and the digital products it promotes
  • A strong creative vision with an understanding of Blavity, Inc.โ€™s business objectives

Details:ย This is a Full-Time, Remote position.ย ย Candidates must be available to work in alignment with the Pacific Time Zone.

To apply, please submit your resume and cover letter online atย BlavityInc.com/Careers.

Blavity is committed to creating a diverse environment free of discrimination and harassment, and building a team that represents a variety of backgrounds, perspectives, and skills.ย  Blavity is proud to be an equal opportunity employer.ย  All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, HIV Status, veteran status, or any other status protected by the laws or regulations in the locations where we operate

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