Director, Paid Social Marketing

Work from
Anywhere 🌎
Type
Full Time
Opening date
Closing date
4 Feb 2022
Views
222
StackCommerce is the leading commerce + content platform. For consumers, we help them discover and purchase products directly on the news and content sites they visit daily. For merchants, we provide unmatched exposure through shoppable articles and product features on the world’s largest media outlets. For publishers, we power white-labeled e-commerce shops with on-site checkout for over 1,000 publishers including Yahoo!, CNN, Hearst, Mashable, NY Post, TMZ, MarketWatch, and many more. TPG’s Integrated Media acquired a majority stake in the company in December 2020.

The Role:

The Director, Paid Social Marketing will be responsible for managing large scale paid Facebook performance marketing campaigns to acquire customers and drive revenue across our own brands and our publisher shops. This entails researching and adopting best practices for user acquisition, growth hacking, conversion optimization, A/B testing and streamlining of processes that help identify and scale high-converting campaigns across Facebook and Instagram. You will also be responsible for leading a small team of paid social marketers and help improve efficiencies and drive scale across all of our accounts.

About You:

You should be a data driven marketer with particular strength in Facebook acquisition marketing. In this role, you should feel comfortable identifying/optimizing opportunities and effectively handle the day-to-day tactical execution across the channel to drive growth, engagement and retention at scale. The ideal candidate should be creative, curious, technical, highly analytical and a great communicator.

What You’ll Do:

  • Manage, execute and help scale high volume of paid acquisition campaigns across 20+ Facebook ad accounts to drive profitable growth.
  • Hands on campaign management
  • Daily use of reporting, analytics and trend tools including but not limited to Google Analytics, Looker, Facebook Ads Manager
  • Identify and test new innovative and growth opportunities within the channel to deliver on CPA/ROAS/LTV goals.
  • Work collaboratively with cross functional teams to drive landing page/ad creative/product feed optimization to improve channel performance.
  • Work with the marketing team to hone in on key drivers of user sign-ups, email subscriptions, and develop new campaigns to attract new growth.
  • Work with team members on generating/creating data driven hypothesis to execute experiments across the marketing funnel to optimize conversion and other key performance metrics
  • Manage, mentor and lead team of paid social marketers

What You’ll Bring:

  • 6+ years experience managing paid Facebook performance marketing campaigns
  • Experience managing paid social (Facebook, Twitter, Instagram, Pinterest) campaigns at scale
  • Direct response ecommerce experience on Facebook
  • Experience managing a team of paid social marketers
  • Strong quantitative, analytical, and problem solving skills
  • Self starter. Able to learn quickly, work autonomously, prioritize effectively in a fast paced environment
  • Strong analytical skills with the ability to analyze raw data, draw conclusions, and develop actionable recommendations
  • Ability to research issues and formulate tangible solutions
  • Is accountable, ambitious, motivated
  • Consistently looks for ways to improve current processes or introduce new approaches that will contribute to success
  • Great writing skills w/a passion for great ad copy and ad creative
  • Detailed oriented and strong communicator with thorough and meticulous attention to detail
  • Ability and desire to roll up your sleeves and execute while also seeing the broader vision of the company
  • An entrepreneurial spirit and drive with the ability to work in a fast paced and dynamic organization. Knowledge in media + tech industries (and the intersection of the two), specifically in the following sectors: apps/software, gaming, design, gadgets/gear, lifestyle a plus
  • Must be highly organized, able to pick up things quickly, and create processes that scale even in a rapidly evolving environment

Big pluses:

  • Experience at a top-tier start-up, large consumer Internet/eCommerce company in a similar role or experience agency side with vertical expertise

What to Expect:

  • Intro Call: You’ll hop on a quick call with the hiring manager so we can get to know you better — and you can learn a little more about the role.
  • Homework Assignment: We send over a quick exercise that challenges you to solve a problem and come up with a creative solution. Get a feel for what you’ll be doing on a daily basis!
  • Remote-Team Interview: You’ll be meeting with 7 team members on a video call. This is your chance to ask questions and see who this role interacts with on a daily basis.
  • Final Video Call: This is a great opportunity to get to know our COO or CEO over video.
  • Offer: We send over an offer and you (hopefully) accept! Welcome to Stack!

Benefits + Perks:

As a company, we have a lot to offer for the right candidate:

  • Competitive Compensation Package: Equity, 401(k) & Health Insurance
  • Dream Setup: MacBook + 27” Thunderbolt display with any bells and whistles you need or traditional PC Thinkpad set up, whatever you prefer to crush it in your role
  • Super Flex Time: Run errands as needed, just get your stuff done
  • Unlimited Vacation: Take time to unwind
  • Learning Budget: Dollars towards eLearning courses, eBooks, and more
  • WFH Office: Home office stipend and internet dollars to set you up for success
  • Events: Weekly happy hours, company trips, team bonding budgets, quarterly company “Hack Days”, monthly birthday celebrations, and team culture events (even while remote!)

Stack Highlights:

By the numbers…

  • We’ve paid our publisher and merchant partners $150+ million and counting!
  • We’ve been a profitable business from day 1.
  • We work with 1k+ media publishers including Mashable, TMZ, CNN, NY Post, & others.
  • We’ve been a ‘BuiltinLA Best Place to Work in LA’ for 2 years straight.
  • We’re currently a fully-remote team with 110 teammates. Are you next?

StackCommerce values a diverse workplace and strongly encourages people of color, LGBTQIA+, GNC, and NB individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply. We respect and seek to empower each individual and support diverse cultures, perspectives, skills, and experiences within our workforce.

StackCommerce is an equal opportunity employer. Applicants will not be discriminated against because of race, color, creed, sex, sexual orientation, gender identity or expression, age, religion, national origin, citizenship status, disability, ancestry, marital status, veteran status, medical condition, or any protected category prohibited by local, state or federal laws.

Report job · Embed widget

How to apply


Personalised job alerts

Set up personalised e-mail alerts about similar jobs.

Keyword: Director, Paid Social Marketing

See a few more

Similar remote jobs in Sales & Marketing

Job Widget Code

Place this code wherever you want the widget to appear on your page.

<script src="//jobicy.com/api/widget.js?5XyPbk5QqyZg=9145" async></script>

Job Search Safety Tips

Here are some tips to help you search and apply for jobs safely:
Watch out for suspicious jobs Don't apply for jobs that offer high pay for little work or offer to hire you without an interview.
Check the employer's profile Make sure you're applying for a trustworthy job by visiting the employer's profile and learning more about them.
Protect your information Don't share personal details like your bank account or government-issued ID on suspicious websites or messengers.
Report jobs that feel unsafe If you see a job that seems misleading, inappropriate or discriminatory, report it for going against our policies and we'll review it.

Share this job