Senior Growth Lead

Type
Full Time
Opening date
Closing date
7 Feb 2022
Views
169

Shopify’s mission is to make commerce better for everyone. From building a new product feature for our commerce platform, to helping a merchant troubleshoot an issue over the phone, we want to empower our ecosystem through our work.

Having a unified vision, a north star, is vitally important to ensure that we are all headed in the same direction. No matter the size or experience, we want to power every merchant’s experience. This is why we’re all here.

Shopify is now permanently remote, and we’re working towards a future that is digital by design. That location you see above? Consider it merely an example of hundreds of potential locations across North Americaa where Shopify is hiring. Learn more here: https://www.shopify.com/careers/work-anywhere

Job Description

Shopify has redefined commerce, raising the standard for how companies of all sizes sell their products and services online and off. With 1,000,000+ merchants in more than 175 different countries and the best platform on the market, we continue to grow rapidly while continually looking for new ways to impact and disrupt markets.

We’re looking for a Sr. Growth Lead, B2B to join our global marketing team. Reporting to the Director of Global Demand Generation and GTM, your goal will be to bring more Shopify to more B2B merchants Globally. This means driving acquisition of high value Shopify merchants that are not on Plus, and building a self-serve model for high value prospects. You’ll own the growth marketing strategy and execution for auto-upgrades, Plus self serve and working closely with marketing, product, Growth, and sales teams to scale and optimize these missions.

In this role, you will be leading the strategy and execution for auto upgrades and self serve, which includes building out a team that is highly experimental and iterative. This also means you will be leading cross functional team members to gain buy in and achieve a common goal.

We’re looking for both a domain expert that lives and breathes marketing/growth and an exceptional leader who can build high-performing teams, set and hold high standards, and invest in their team’s development and success.

You will be the key person in developing a holistic strategy for acquiring new B2B merchants in new ways while also building on the relatively new auto-upgrades program, and influencing the optimization of marketing strategies for all our B2B segments. You are proficient in getting your hands into data, understanding customer journeys, user behaviour, and also translating this into actionable recommendations.

We are growing into new segments and new international markets and this excites you. You have an understanding of and an appreciation for the nuances in local markets to be able to develop (in partnership with regional marketing) localised acquisition strategies to reach, surprise, and delight new audiences.

Responsibilities:

  • Lead the B2B Shopify Plus Auto Upgrades and Self Service acquisition marketing strategy by partnering with the appropriate cross-functional partners including growth, data, UX, PMM, and demand generation.
  • Strong, proven leadership abilities in being able to build, lead, and manage a team of multi discipline marketers.
  • Adapt the Shopify Plus digital experience for high value merchant segments and partner with Ops, RnD, product to structure free trials and in-product growth.
  • Develop, execute, and manage the acquisition strategy by integrating with the wider marketing plans that span international (regional marketing), ecosystem, events, web, content, partner, and product marketing.
  • Leverage CRM and performance data to tell a compelling user experience story, track conversion rates across the funnel, and make improvements to the website experience.
  • Evaluate regional merchant research, market conditions and competitor data to inform decisions.
  • Review new technologies and keep the business at the forefront of developments in acquisition marketing.
  • Build and maintain strong relationships with internal and external partners including marketing, sales, and merchants.
  • Responsible for planning and budgetary control of self-serve acquisition marketing.

Qualifications

  • Rich integrated, B2B marketing experience.
  • Ability to lead through ambiguity and in rapidly changing business environments and situations and effectively negotiating to gain resolution.
  • A desire to own and deliver on a number. You are used to being accountable for a target and know how to consistently deliver.
  • Ability to assess and implement successful and focused, acquisition marketing plans.
  • The ability to zoom in and zoom out. Leading at Shopify requires the range to be deep in the weeds with your team, while also seeing and communicating the big picture to our exec team and stakeholders.
  • Strong verbal and written communication skills, with the ability to convey business and technical concepts to both subject matter experts and non-technical professionals.
  • Ability to present compelling business cases to stakeholders.
  • Experience in managing return on investment objectives. Ability to create marketing forecasts and manage budgets.
  • Ability to influence cross functional teams and champion new concepts and ideas.
  • Strong understanding of managing and optimizing paid search, social, content syndication programs for multiple products.
  • Experience in digital media buying, booking digital media campaigns, and optimization.
  • Understanding of CRM and digital platforms – Salesforce, Marketo, DMP, attribution modelling systems, Mode/Tableau/Wave, GA360, etc.
  • Ability to report on campaign results to evaluate media performance and drive insights.
  • Strong analytical, planning, and organizational skills.
  • Experience evaluating digital creative and campaign landing pages.
  • Knowledge of effective creative messaging.
  • A voracious appetite for leading and an infectious curiosity.
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