Planner, Customer Marketing

At General Mills, the days are fast, fun and rewarding. Purpose matters because we’re here to grow, drive value and make food the world loves. Our story is one of people, because people are behind everything we do. So bring it all: your innovative ideas, unique talents and desire for impact. Fuel our success with your hunger for what’s next.

OVERVIEW

Customer Marketing (CM) team members play a direct role in driving incremental volume at our Priority Retailers through strategy, design, and execution of customer-centric, omnichannel marketing and event programs in partnership with our Brands, Sales Teams, and Retailers.

We are seeking a Customer Marketing Planner to lead account-specific omni customer shopper for Walmart Inc. Key responsibilities for this role include development of strategy planning for priority brands, omnichannel planning and execution with retailer media teams, development of campaign/creative briefs, management of budgets, and execution of ecommerce spending through agency partners. It requires interaction and visibility with the customer merchant and marketing teams, as well as internal Sales and OU teams, and agencies. A unique aspect of this role include leadership in leading omni strategy and Walmart Inc. Co-Branded scale campaign initiatives. The role provides exposure and learning in the areas of Commerce, Strategy, Planning, External Partner Management, and Matrix Relationship Management.

KEY ACCOUNTABILITIES

• Lead strategy and execution of General Mills retailer shopper marketing programs and tactics with internal and external groups
• Develop shopper marketing plans and presentations, with particular emphasis on omnichannel and scale co-branded events
• Oversee creative briefs, timelines, budgets, etc. in support of shopper campaigns
• Lead and participate in key customer meetings
• Foster strong working relationships with sales and marketing team members at both General Mills and the retailer
• Maintain account level shopper marketing budget and approve invoices
• Conduct data/event analyses

MINIMUM QUALIFICATIONS

• Bachelor’s Degree, preferably in Communications, Marketing, or Business
• Minimum 2 years in Brand Experience, Shopper or Brand Marketing, Sales or eCommerce
• History of collaboration with cross-functional teams, agency partners
• eCommerce and Omnichannel Project management expertise
• Exceptional team and communication skills
• Ability to work independently
• Demonstrated ability to translate insights into powerful marketing programs/platforms
• Proactive leadership in identifying new opportunities and in managing day to day operations

PREFERRED QUALIFICATIONS

• Experience in developing and executing large scale account specific marketing plans
• Experience in working directly with retailer media teams
• Experience selling to large retail customers
• Strong organizational skills
• Experience working with outside equities and partnerships
• Understanding of marketing measurement levers and approaches