Planner, Customer Marketing

Hires remotely
Full Time
Opening date
Closing date
11 Jan 2022

At General Mills, the days are fast, fun and rewarding. Purpose matters because we’re here to grow, drive value and make food the world loves. Our story is one of people, because people are behind everything we do. So bring it all: your innovative ideas, unique talents and desire for impact. Fuel our success with your hunger for what’s next.


Customer Marketing (CM) team members play a direct role in driving incremental volume at our Priority Retailers through strategy, design, and execution of customer-centric, omnichannel marketing and event programs in partnership with our Brands, Sales Teams, and Retailers.

We are seeking a Customer Marketing Planner to lead account-specific omni customer shopper for Walmart Inc. Key responsibilities for this role include development of strategy planning for priority brands, omnichannel planning and execution with retailer media teams, development of campaign/creative briefs, management of budgets, and execution of ecommerce spending through agency partners. It requires interaction and visibility with the customer merchant and marketing teams, as well as internal Sales and OU teams, and agencies. A unique aspect of this role include leadership in leading omni strategy and Walmart Inc. Co-Branded scale campaign initiatives. The role provides exposure and learning in the areas of Commerce, Strategy, Planning, External Partner Management, and Matrix Relationship Management.


  • Lead strategy and execution of General Mills retailer shopper marketing programs and tactics with internal and external groups
  • Develop shopper marketing plans and presentations, with particular emphasis on omnichannel and scale co-branded events
  • Oversee creative briefs, timelines, budgets, etc. in support of shopper campaigns
  • Lead and participate in key customer meetings
  • Foster strong working relationships with sales and marketing team members at both General Mills and the retailer
  • Maintain account level shopper marketing budget and approve invoices
  • Conduct data/event analyses


  • Bachelor’s Degree, preferably in Communications, Marketing, or Business
  • Minimum 2 years in Brand Experience, Shopper or Brand Marketing, Sales or eCommerce
  • History of collaboration with cross-functional teams, agency partners
  • eCommerce and Omnichannel Project management expertise
  • Exceptional team and communication skills
  • Ability to work independently
  • Demonstrated ability to translate insights into powerful marketing programs/platforms
  • Proactive leadership in identifying new opportunities and in managing day to day operations


  • Experience in developing and executing large scale account specific marketing plans
  • Experience in working directly with retailer media teams
  • Experience selling to large retail customers
  • Strong organizational skills
  • Experience working with outside equities and partnerships
  • Understanding of marketing measurement levers and approaches
Report job · Embed widget

How to apply

Personalised job alerts

Set up personalised e-mail alerts about similar jobs.

See a few more

Related jobs in Sales & Marketing

Report this job

The employer won't know who reported this job. Contact your local law enforcement for immediate help if someone is in danger or the victim of a scam.
All Job Ads are subject to Jobicy's Job Posting Policies. We allow users to flag postings that may be in violation of those terms. Job Ads may also be flagged by Jobicy. However, no moderation system is perfect, and flagging a posting does not ensure that it will be removed.

Job Widget Code

Place this code wherever you want the widget to appear on your page.

<script src="//" async></script>

Job Search Safety Tips

Here are some tips to help you search and apply for jobs safely:
Watch out for suspicious jobs Don't apply for jobs that offer high pay for little work or offer to hire you without an interview.
Check the employer's profile Make sure you're applying for a trustworthy job by visiting the employer's profile and learning more about them.
Protect your information Don't share personal details like your bank account or government-issued ID on suspicious websites or messengers.
Report jobs that feel unsafe If you see a job that seems misleading, inappropriate or discriminatory, report it for going against our policies and we'll review it.

Share this job