As a Senior Content Marketing Manager at Timescale🐯, you will manage and create content for our websites and marketing initiatives—from core web pages to paid ad copy, landing pages, ebooks, and whitepapers. The ideal candidate is a strategic and creative thinker with experience with technical audiences and enjoys creating compelling narratives and content to engage them. Top candidates will thrive in a fast-paced environment and enjoy the challenge of taking full ownership and responsibility for high-quality content that drives awareness, increased conversion rates, and general interest/engagement in Timescale. Experience partnering with design and development teams to deliver a complete product is a must. Experience creating video and interactive content is a plus. Timescale is a developer-oriented company, and our ethos is always to “Help First.” As such, we place an emphasis on winning developer credibility, using a combination of highly technical content and grassroots community engagement. We’re looking for people who love developers, shun buzzwords and jargon, and have a proven track record of bringing developer products to market. Developer marketing experience is a must. Bonus points if you have cloud product experience.
Your main responsibilities will include
- Using performance insights, competitive and market analysis, and business objectives to define the content marketing strategy for the website and other digital channels.
- Creating various forms of content including landing pages, web copy, email messages, case studies, survey reports, digital assets, and more.
- Maintaining the highest level of editorial oversight for the website and all created content, while staying consistent with brand tone, messaging, and visuals.
- Leading content execution by coordinating content roadmap, calendar, deliverables, priorities, and timelines with stakeholders, web developers and designers.
- Conducting content audits, identifying gaps, running A/B tests, and optimizing content to improve the customer journey, thereby increasing conversion and engagement metrics.
- Collaborating with other team members to monitor and improve SEO performance using keyword research, technical infrastructure improvements, and more.
- Staying up-to-date with industry best practices, regulatory requirements, competitor messaging, and customer challenges.
- Managing the contractors (writers, designers, content creators, analytics consultants, etc) necessary to complete projects.
A little bit about you
You are a self-starter who finds great fulfillment in getting things done—whether it’s launching a new landing page, creating an effective piece of content, or developing a new operational process—and seeing the impact of your work. You are not intimidated by a fast-moving and multi-tasking environment, but rather revel in the opportunity to move quickly with autonomy. You believe that working as a team can improve your own output, and you are awesome but humble and folks look forward to working with you. You’re primarily a writer and content creator for technical audiences, and have worked collaboratively with stakeholders, developers and designers. You also have- 5+ years of experience in content marketing, with a strong track record for developer-focused marketing.
- The ability to strategize, concept, create, and scale projects with lots of autonomy.
- An analytical mind with enthusiasm for problem-solving and measuring effectiveness.
- Expert-level organizational, analytical, and written/verbal communication skills.
- Impeccable writing and editing skills, with a high attention to detail.
- The ability to use data and industry insights to make informed marketing decisions.
- Experience in SEO, keyword research, and optimization.