AVP, Marketing – Lifestyle Marketing

This position will lead the multi-channel retail credit product customer acquisition and lifecycle strategy and execution for a luxury retail Credit Portfolios. Core responsibilities include marketing program design, financial projections, customer research, testing/targeting strategies, launch & post-implementation reporting. This position will involve client management at multiple levels of the partner organization.

This position is remote, where you have the option to work from home. On occasion we may request for you to commute to our nearest office for in person engagement activities such as team meetings, training and culture events. We’re proud to offer you choice and flexibility.

Essential Responsibilities:

• Partner with business and client team to lead, develop, implement, and monitor dynamic annual growth plans.
• Establish and develop key relationships at partner organization.
• Understand and incorporate the client’s key business objectives, strategic vision, and marketing calendar into the planning process to achieve set objectives.
• Optimize contractual marketing spend and pursue additional funds to meet growth goals.
• Identify portfolio segments to target for partner and business gain; test and implement programs to grow these segments.
• Manage all aspects of the value proposition, including tracking industry trends, competitor’s and customer experience metrics. Ensure program profitability and penetration through continued enhancements.
• Drive program to effectively work in an omni-channel environment. Ensure digital assets are in place and optimized. Push for cutting edge thinking and agenda.
• Manage legal and compliance requirements for campaigns, programs, and initiatives, including approvals and audit validations.
• Perform other duties and/or special projects as assigned.

Qualifications/Requirements:

• Bachelor’s degree or, in lieu of a degree, a high school diploma/GED and a minimum 8 years of professional work experience
• A minimum of 1 years of marketing experience
• A minimum of 3 years of professional work experience

Desired Characteristics:

• Marketing experience preferably in retail, direct marketing, credit card or financial services.
• Outstanding communications, relationship building, influencing and collaboration skills.
• Collaborative style and approach with comfort working in a matrixed, decentralized structure.
• Strategic thinking with ability to develop and implement actionable plans to drive business results.
• Proven ability to partner and communicate effectively with all levels of the organization.
• Demonstrated project management skills.

Eligibility Requirements:

• You must be 18 years or older
• You must have a high school diploma or equivalent
• You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the selection process
• You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
• If currently a Synchrony Financial Employee, you must have been in your current position for at least 6 months (AP) or 24 months (level 8 or greater), have at least a “consistently meets expectations” performance rating and have the approval of your manager to post (or the approval of your manager and HR to apply if you don’t meet the time-in-job or performance requirement

Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Reasonable Accommodation Notice:

• Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.
• If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627.  Representatives are available from 8am – 5pm Monday to Friday, Central Standard Time.