Product Mktg Mgr, Risk and Compliance

Full Time
Opening date
Closing date
17 Jan 2022

The Risk Product Marketing Team drives ServiceNow’s enterprise-wide risk and compliance marketing. Proactive risk management enables organizations to be agile and resilient, and ServiceNow’s modern cloud platform provides an unparalleled foundation for long-term success. The product marketing team works closely with a tight-knit business unit, amazing risk sales specialists, and passionate cross-functional marketing partners. As a result, our business is growing at a record pace and is recognized as an industry and market leader.


This new role will position and market our Risk Management products to IT and security personas, including third-party risk managers, and drive projects that help grow the overall risk business. Your mission is to develop clear messaging and solutions around key domains and use cases for IT risk and compliance, including digital risk, vendor risk, cyber risk, and compliance. You’ll support product launches, “better together” integrations, and industry solutions with related products and partners.

 What you get to do in this role: 

  • Work closely with product management, sales, and global marketing partners to make your products and solutions successful and hit NNACV and renewal targets
  • Apply your subject matter expertise, experience, and competitive perspective to identify audience, buyer needs, and focus messaging, and campaign strategy for success
  • Adapt marketing strategy and materials as our agile developers roll out capabilities and integrations on a multiple release/year cadence
  • Collaborate to integrate risk and compliance messaging and go to market with ServiceNow’s other products and partner offerings to expand market opportunities and TAM
  • Advocate creatively to customers, prospects, and peers (including social media programs, webinars, blogs, etc.)
  • Enable sales and partners with domain-centered training, persona-based use-cases, and value stories
  • Nurture prospect and customer engagement at key corporate and industry events, user meetings, and
  • Develop a portfolio of happy customers that can be used as Sales references and public Case Studies, as well as in user groups and events
  • Strategize and invent compelling and persuasive content for traditional and digital marketing programs


To be successful in this role you have:

  • 8+ years of relevant experience
  • Relevant product marketing and subject matter expertise:
  • 4+ years direct experience with IT risk and compliance product marketing and relevant domains
  • 5+ years in enterprise SaaS product marketing
  • Experience working with strategic advisories a plus
  • Bachelor’s degree in a related field required, MBA preferred
  • Creative and innovative storyteller to break through market noise and inertia
  • Visual thinker and proven speaker with strong presentation development skills (samples requested)
  • Excellent persuasive writing (samples will be required)
  • Success developing positioning, differentiation, and messaging to target personas
  • Success in content strategy and development across the buyer’s journey (your framework may vary)
  • Ability to develop launch and GTM plans to meet business goals, operationalize them, and deliver outcomes with minimal direction
  • Ability to lead and motivate others through excellent cross-functional collaboration and influencing skills
  • Bridge-builder who creates trusted relationships across extended virtual teams
  • Confidence and work ethic to perform exceptionally in a fast-changing, demanding, and unstructured work environment
  • Curiosity and eagerness to experiment for product marketing excellence, with a sense of humor and humility
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