Director of Content Marketing

Hires remotely
Anywhere 🌎
Type
Full Time
Opening date
Closing date
20 Jan 2022
Views
92

As our Director of Content Marketing, you’ll lead our content initiatives across multiple platforms to drive sales, engagement, retention, lead generation, and pipeline.

This position cross-functionally collaborates closely with the demand gen, product marketing, email marketing, and sales teams to help meet the business goals while providing value across the board.

  • Map the content strategy that supports all marketing and sales initiatives across all channels, evolving and optimizing the strategy month to month
  • Develop, maintain, resource and execute on the content needs within our integrated marketing framework. These include but are not limited to whitepapers, reports, webinars, blog posts, infographics, display ads, and videos.
  • Establish and manage workflow for content creation and execution
  • Manage a team of internal staff and external freelance resources to ensure that all work is executed on schedule
  • Work with key stakeholders in growth, customer marketing and demand gen to understand and optimize content strategy according to the overall customer lifecycle
  • Provide detailed reports and analysis on what’s working and optimization strategies
  • Constantly iterate and optimize for increased engagement, traffic, conversions, lead gen and pipeline development

What is Litmus looking for in a candidate?

We are looking for someone passionate about content marketing who loves collaboration and a fast-paced, high-growth work environment. You are an expert in all things related to content marketing, channel optimization, brand consistency, segmentation, analytics and overall measurement.

  • 3 plus years’ experience leading content strategy at a B2B/SaaS company
  • Prior success in a high-growth organization—developing content programming to meet business goals
  • Expertise in SEO best practices and optimization strategies
  • Experience managing and optimizing website pages for conversion
  • Passion for both writing and editing
  • Strong communication, negotiation and leadership skills
  • A love of email marketing

 Why should I choose Litmus?

  • We offer everything you’d expect from a profitable company that’s been going strong for 10+ years, including a great salary and stock options, comprehensive health care benefits, and a generous retirement plan match
  • You’ll receive 28 days of paid vacation—on top of team retreats and public holidays
  • A platform for good: Affinity Groups, a culture of Diversity, Equity & Inclusion, and volunteer days—creating belonging for all is in our DNA both inside and outside of work #bebeyondlitmus
  • Remote-friendly culture. No matter where you are, you’ll feel connected to the team
  • Over half of our employees work remotely in the U.S. and UK and your work experience is just as exciting, entertaining (!), and engaging
  • We take family seriously and offer flexible schedules and generous parental leave programs
  • We give you the best tools and tech money can buy. Top-of-the-line hardware, software, home- and office setups—whatever you need to do your best work

Not sure if you meet all the requirements? Please apply! We know there is no job description that can measure a person’s attitude, aptitude, or amplitude (the ability to turn it up a notch) and highly encourage you to apply.

It’s the company you keep. The people at Litmus are truly amazing—celebrating what makes each individual unique. With outstanding profitable growth and the trust of more than 700,000 marketers, you know you’re part of a winning team.

Litmus provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

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