Content Strategist, Sr. Marketing Mgr

Type
Full Time
Opening date
Closing date
20 Jan 2022
Views
90

Inspiration? Pragmatism? Bravery? Wonder? What drives today’s B2B audience? What plucky approaches will truly move them? You are nearly obsessed with figuring this out. You find immense satisfaction in discerning just the right concept, story, and words to drive a campaign that drives valuable engagement.

We are looking for an expert messaging strategist, story teller, and content crusader to join the Global Integrated Campaigns Content Team. In this highly collaborative role, you will be critical to transforming product and solution messaging frameworks into clear and innovative narratives to guide creation of global campaigns. You also will be part of a “content United Nations,” a central hub for fueling journeys aligned to our target personas, as well as rolling up your sleeves and helping to create all forms of content.

This role requires eagerness to collaborate with many varied internal stakeholders and external subject matter experts. We seek people with a passion for learning about what drives our target personas – their pains and needs, as well as their behaviors and varied preferences for content channels and formats. A healthy respect for the power of sound branding as a springboard for amazing web, print, and social will be critical to your success.

KEY RESPONSIBILITIES 

  • Transform go-to-market concepts into compelling, persona-driven campaign messaging and storytelling for business and technology audiences.
  • Apply storytelling to create amazing and effective long- and short-form content; including ebooks, blogs, infographics, and video.
  • Collaborate with key stakeholders across brand, partner marketing, customer advocacy, and corporate communications to augment their projects to deliver the very best results.
  • Strategize new global content programs which can be disseminated readily across the organization for versioned usage to meet marketing goals.

ESSENTIAL SKILLS 

  • Demonstrated experience developing messaging and content strategies across the customer journey, from awareness to advocacy.
  • Demonstrated creative thinking – taking a complex subject matter and distilling it to compelling, relevant, and digestible approaches and formats.
  • Strong foundation in best-in-class demand generation content approaches.
  • Versatile and agile writing and editing skills.
  • Excellent presentation and persuasion skills.
  • Growth-oriented, “winning as a team” mindset.

Qualifications

  • Bachelor’s degree in English, Communications, Journalism or related field or relevant work exp in lieu of degree
  • 12+ years experience
  • B2B SaaS experience is highly desirable.
  • Experience working as a creative in an agency environment a plus
  • Experience with strategic content, campaign development, and creative execution.
  • Exceptional writing skills, including the ability to write in a range of voices and styles for a variety of projects with diverse audiences – MUST PRESENT A COMPREHENSIVE PORTFOLIO DURING THE INTERVIEW PROCESS.
  • Ability to work on multiple projects simultaneously and effectively juggle diverse writing demands in one of the world’s fastest-growing software companies.
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