Inspiration? Pragmatism? Bravery? Wonder? What drives today’s B2B audience? What plucky approaches will truly move them? You are nearly obsessed with figuring this out. You find immense satisfaction in discerning just the right concept, story, and words to drive a campaign that drives valuable engagement.
We are looking for an expert messaging strategist, story teller, and content crusader to join the Global Integrated Campaigns Content Team. In this highly collaborative role, you will be critical to transforming product and solution messaging frameworks into clear and innovative narratives to guide creation of global campaigns. You also will be part of a “content United Nations,” a central hub for fueling journeys aligned to our target personas, as well as rolling up your sleeves and helping to create all forms of content.
This role requires eagerness to collaborate with many varied internal stakeholders and external subject matter experts. We seek people with a passion for learning about what drives our target personas – their pains and needs, as well as their behaviors and varied preferences for content channels and formats. A healthy respect for the power of sound branding as a springboard for amazing web, print, and social will be critical to your success.
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