Provider Marketing Consultant

Hires remotely
Full Time
Opening date
Closing date
20 Jan 2022

UnitedHealthcare is a company that’s on the rise. We’re expanding in multiple directions, across borders and, most of all, in the way we think. Here, innovation isn’t about another gadget, it’s about transforming the health care industry. Ready to make a difference? Make yourself at home with us and start doing your life’s best work.(sm)

The Provider Marketing Consultant brings to life campaigns and marketing communications initiatives reaching the health care provider community, across all UnitedHealthcare lines of business. The ideal candidate is client-service oriented, passionate about creating remarkable marketing and content experiences, and strategic in applying integrated marketing solutions.

The consultant is involved in complex projects as the provider marketing lead for assigned campaigns. They will work in partnership with a pod communications specialist, other members of the provider marketing communications team and external agencies. They will serve a specific, provider-facing area of the organization by planning, creating and executing marketing materials and initiatives – through a wide variety of traditional and emerging channels that support building collaborative and strategic relationships with health care providers.

They must express themselves well, take a leadership role when working with a group, and have multidisciplinary experience including social, digital and traditional media. The consultant must be adept in marketing planning and implementation, and have experience juggling multiple priorities and handling time-sensitive requests.

You’ll enjoy the flexibility to telecommute* from anywhere within the U.S. as you take on some tough challenges. You will need to go to the office on occasion.

Primary Responsibilities:

  • Perform stakeholder analysis and marketing planning that impact the provider experience with UnitedHealthcare
  • Manage a portfolio of provider engagement marketing campaigns by bringing together a cross-functional team of strategists, data analysts, channel owners, and other partners
  • Develop data-driven engagement strategies as the result of analysis based on existing audience characteristics, campaign performance, and knowledge gathered from analytics and research
  • Build strong working relationships with business stakeholders in a matrixed environment, actively participating with teams across UnitedHealth Group’s businesses
  • Identify, analyze, evaluate and prioritize business opportunities using historical campaign performance, analytics, and competitive intelligence
  • Collaborate with traffic management and work streams for producing materials, initiatives and campaigns
  • Create, implement and distribute integrated marketing tools to external audiences
  • Closely work and lead day-to-day activities with outside creative agencies on outsourced marketing initiatives
  • Report success metrics, key learnings and best practices from marketing initiatives to business partners and recommend next steps

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

  • 7+ years of corporate or agency marketing or communications experience
  • 5+ years of experience developing, implementing and managing strategic marketing plans
  • 2+ years healthcare experience
  • Experience working with external creative agencies
  • Experience optimizing marketing activities by leveraging analytics, conducting controlled tests, and applying insights to improve performance
  • Full COVID-19 vaccination is an essential requirement of this role. UnitedHealth Group will adhere to all federal, state and local regulations as well as all client requirements and will obtain necessary proof of vaccination prior to employment to ensure compliance

Preferred Qualifications:

  • Experience working in highly regulated industries with complex environments and audiences (agency or corporate)
  • Experience driving campaign response or lifecycle management through integrated marketing disciplines, including direct marketing and digital marketing
  • Comfortable working in a virtual environment
  • Excellent communicator with ability to develop content for a variety of channels, formats and styles including print, digital/social and video
  • Proven and confident presentation skills
  • Excellent planning and organizational skills with demonstrated ability to meet deadlines while implementing projects
  • Flexibility in adapting to changing business environments
  • Excellent interpersonal and business communication skills
  • High level of initiative with the ability to self-motivate
  • Works well independently and in team settings
  • Ability to monitor success metrics and make adjustments
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