Product Marketing
About CoinTracker
Cryptocurrency portfolio assistant. Seamlessly track your portfolio, investments, taxes and more.
CoinTracker makes cryptocurrency portfolio tracking and tax compliance simple. Beyond cryptocurrency, we are building a general automated financial assistant for all financial assets. Our mission is to increase the financial freedom and prosperity of the world.
Some things we’re proud of:
🛠️ Building foundational tools in the cryptocurrency space
💲 $50B+ in cryptocurrency is tracked on CoinTracker – over 5% of the entire crypto market
📄 1M tax forms filed
🤝 Partnered with Coinbase, Uniswap, OpenSea, eToro, H&R Block and other industry leaders
💼 Venture-backed by Accel, General Catalyst, Y Combinator, Initialized Capital, Coinbase Ventures, Kraken Ventures, Intuit Ventures, 776 Ventures, Balaji Srinivasan, Claire Hughes Johnson, Gokul Rajaram, Ryan Shea, Serena Williams, Zach Perret, and others
🗺️ Founders: Jon previously built TextNow (200M downloads), Chandan was previously a product manager at Google & Google[x]
Your opportunity:
Join CoinTracker as the inaugural Product Marketer, pioneering our marketing efforts for millions of crypto users. You will be telling our story externally, creating compelling narratives to grow and retain paying users, and leading impactful product launches. Be autonomous and creative to drive the future of CoinTracker’s success with crypto users.
1-year outcomes:
- CoinTracker is the clear perceived leader in crypto taxes
- Crypto industry recognizes CoinTracker’s leadership in crypto tax rules
- Built CoinTracker external narrative
- Built CoinTracker release and announcement calendar
You will:
- Create a strong narrative on the value of the product and translate it into persuasive consumer messaging, sales/partnership collateral, presentations, and content that can be used across various marketing channels
- Develop content tailored to user cohorts across blogs and emails and own publication
- Define and segment target customer personas and tailor marketing strategies and campaigns to address each segment’s specific needs and pain points
- Partner with cross-functional leadership including design, engineering, product, and partnerships
- Conduct market research to gather data on target markets, customer needs, and competitive landscapes. Use market research to inform compelling positioning, inform product strategy, and identify growth opportunities
- Lead go-to-market development and execution of new product launches
- Publish world-class content about regulations, crypto taxes, user insights
Some of the skills that we are excited about:
- Experience as a product marketer or related function (e.g., product management, content marketing) at a fast-growing startup
- Proven impact in product marketing to grow and retain users
- Impeccable written and verbal communication
- Ability to craft compelling narratives and messages that resonate with target audiences
- Strong knowledge of the crypto industry and interest in crypto
- Proficiency in marketing tools and analytics platforms (e.g., Iterable, Ghost)
- Strong project management and cross-functional collaboration skills
What’s it like working at CoinTracker?
We are a fully internationally distributed, tight-knit team. We have minimal process, and the majority of our time is spent working and collaborating asynchronously through tools like Figma, Github, Google Meet, Linear, Notion, Slack, Zendesk. We also stay aligned and bonded through weekly sprints, standups, all hands, and socials. We aim to empower every individual on the team with full transparency, ownership, autonomy, and clear objectives.
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