# Social Media Manager Salary in Italy

Social Media Manager
roles
is a sought-after position in Italy's professional landscape. The role combines hands-on expertise with strategic thinking, offering attractive compensation. Successful candidates will enjoy continuous learning opportunities and clear advancement paths in this evolving field.

Tax rateApprox. 43%DemandGrowingLast updated9 Jul 2026

* ShareCopy link  High-paying regions

### [United States](https://jobicy.com/salaries/usa.md) [United Kingdom](https://jobicy.com/salaries/uk.md) [Canada](https://jobicy.com/salaries/ca.md) [Australia](https://jobicy.com/salaries/au.md) [Germany](https://jobicy.com/salaries/de.md) [France](https://jobicy.com/salaries/fr.md) [Spain](https://jobicy.com/salaries/es.md) [Italy](https://jobicy.com/salaries/it.md) [Netherlands](https://jobicy.com/salaries/nl.md) [Sweden](https://jobicy.com/salaries/se.md) [Ireland](https://jobicy.com/salaries/ie.md) [Switzerland](https://jobicy.com/salaries/ch.md)

[Home](https://jobicy.com.md)
›*  [Salaries](https://jobicy.com/salaries.md)
›*  [Italy](https://jobicy.com/salaries/it.md)
›*  [Social Media Manager](https://jobicy.com/salaries/it/social-media-manager.md)

## Role overview

Social Media Manager professionals focus on delivering high-impact solutions, optimizing workflows, and driving operational excellence. This domain relies heavily on continuous iterative improvement, tool alignment, and direct execution paths. Continuous scaling opportunities exist for experts ready to adapt to shifting technological demands.

## Annual Salary – 2026

Reliable accuracy15 recent reports confirm data accuracy  ·  Upd: 9 Jul 2026

* PNG $33,400 Average Salary$19,500 - $26,000

Junior 0-2 years

$27,100 - $41,100

Mid-Level 3-5 years

$41,600 - $60,100

Senior 6+ years

### Earnings Breakdown

Estimated Take-Home Pay Expected monthly net income after localized tax deductions (approx. 43%) €1,587 Hourly Rate Equivalent Based on standard 40-hour work week parameters €10.44 - €24.89 Annual Bonus Range Typical performance-based extra compensation €3,340 - €5,010 Equity & Stock Bonus Estimated capital compensation incentives Up to €3,340

### Financial Planning & Budgets

Monthly Savings Target Recommended 20% baseline slice for future wealth security €                        600 Retirement Contribution Target Recommended 15% allocation for long-term retirement accounts €                        400 Maximum Housing Budget Suggested upper limit for monthly rent/mortgage and utilities Up to €600 Emergency Safety Net Recommended 3 to 6 months liquidity cushion target €8,350 - €16,700

### Healthcare Infrastructure

✅

Universal state-subsidized healthcare infrastructure ecosystem. Core general medical accessibility metrics are entirely sustained via your dynamic localized tax bracket contributions (43%).

![Upload CV](data:image/svg+xml;base64,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)

### Upload your resume now

To unlock remote work opportunities and be discovered by global employers.

## Salary Visualization

![Salary Distribution for Social Media Manager in Italy - July 2026](https://jobicy.com/api/jpgraph/chart.php?p10=19500&p25=27100&p50=33400&p75=41100&p90=60100&currency=%E2%82%AC&currency_code=EUR&title=Social+Media+Manager&country=Italy)

![Salary Growth by Experience for Social Media Manager in Italy - July 2026](https://jobicy.com/api/jpgraph/experience_chart.php?j_avg=22750&m_avg=34100&s_avg=50850&currency=%E2%82%AC&currency_code=EUR&title=Social+Media+Manager&country=Italy)

![Monthly Salary Breakdown for Social Media Manager in Italy - July 2026](https://jobicy.com/api/jpgraph/pie_chart.php?taxes=1196&savings=559&retirement=425&housing=556&disposable=44&currency=%E2%82%AC&currency_code=EUR&title=Social+Media+Manager&country=Italy)

## Latest Remote Social Media Manager Jobs

[![Ruby Labs logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/06/0799a7b7-221-1.jpeg) Social Media Manager Ruby Labs](https://jobicy.com/jobs/148054-social-media-manager.md) [![TechMagic logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/09/3015c753-221.png) Junior Social Media Manager (SMM) TechMagic](https://jobicy.com/jobs/143374-junior-social-media-manager-smm.md) [![Ruby Labs logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/06/0799a7b7-221-1.jpeg) Social Media Ads Manager (Paid Social) Ruby Labs](https://jobicy.com/jobs/146616-social-media-ads-manager-paid-social.md) [![Autodesk logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2022/03/983ea436405fa9ab72f858e1f1b874a7.jpeg) Technical Success Manager - Autodesk Forma (Construction Specialist) Autodesk](https://jobicy.com/jobs/146036-technical-success-manager-autodesk-forma-construction-specialist.md) [![Cision logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/08/e9661342-221.jpeg) Customer Success Manager - Enterprise (Maternity Cover) Cision](https://jobicy.com/jobs/149218-customer-success-manager-enterprise-maternity-cover.md) [All Social Media Manager Jobs →](https://jobicy.com/jobs?search_keywords=Social+Media+Manager.md)

## 12-Month Salary Trend

Over the past 12 months, the average compensation for Social Media Manager roles in Italy has increased by 4.7%. The estimated average salary moved from €31,900 in Aug 2025 to €33,400 as of Jul 2026.

### Historical Salary Data Table

Time PeriodAverage Salary (Annual)Hourly Rate (Range)Jul 2026  €33,400   €10 - €25 Jun 2026  €34,500   €11 - €26 May 2026  €35,200   €11 - €26 Apr 2026  €35,400   €11 - €26 Mar 2026  €33,700   €11 - €25 Feb 2026  €33,300   €10 - €25 Jan 2026  €33,600   €11 - €25 Dec 2025  €34,800   €11 - €26 Nov 2025  €33,500   €10 - €25 Oct 2025  €33,100   €10 - €25 Sep 2025  €32,700   €10 - €24 Aug 2025  €31,900   €10 - €24

## Similar Positions

Other positions similar to Social Media Manager:

[Account Based Marketing Manager](https://jobicy.com/salaries/it/account-based-marketing-manager.md) [Affiliate Program Manager](https://jobicy.com/salaries/it/affiliate-program-manager.md) [AI Content Editor](https://jobicy.com/salaries/it/ai-content-editor.md) [AI Ethics Officer](https://jobicy.com/salaries/it/ai-ethics-officer.md) [Analytics Implementation Manager](https://jobicy.com/salaries/it/analytics-implementation-manager.md) [Animation Director](https://jobicy.com/salaries/it/animation-director.md) [Automation Consultant](https://jobicy.com/salaries/it/automation-consultant.md) [Brand Content Strategist](https://jobicy.com/salaries/it/brand-content-strategist.md) [Brand Strategist](https://jobicy.com/salaries/it/brand-strategist.md) [Brand Voice Manager](https://jobicy.com/salaries/it/brand-voice-manager.md) [Business Analyst](https://jobicy.com/salaries/it/business-analyst.md) [Business Development Manager](https://jobicy.com/salaries/it/business-development-manager.md) [Change Management Consultant](https://jobicy.com/salaries/it/change-management-consultant.md) [Chat Support Lead](https://jobicy.com/salaries/it/chat-support-lead.md) [Chief Revenue Officer](https://jobicy.com/salaries/it/chief-revenue-officer.md) [Community Success Manager](https://jobicy.com/salaries/it/community-success-manager.md)

## Education Requirements

Bachelor's degree in a related field or equivalent practical portfolio experience

### Training & Development

*

Professional development funds for courses and conferences
*     Leadership development programs
*     Cross-functional training opportunities

## Required Skills

### Core Skills

Adaptability Critical Thinking Risk Mitigation Stakeholder Management Agile Methodologies Communication Resource Scheduling

### Trending Skills

Automation Cross-Border Operations Management Budget Allocation
*
![Upload CV](data:image/svg+xml;base64,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)

### Upload your resume now

To unlock remote work opportunities and be discovered by global employers.

## Specifics

### Work Environment

100% remote with highly flexible scheduling structures

### Tools

Notion Teamspaces Figma Confluence Linear

### Collaboration

Async-centric task management utilizing centralized tracking dashboards

### Time Zones

Adaptable scheduling with core operational overlap during European hours (CET/GMT)

## Benefits

### Common Benefits

Remote Work Options    Flexible Hours    Home Office Allowance    Performance Bonuses    Conference Attendance Support

### Additional Benefits

Mental Health Support    Coworking Space Access    Internet Allowance

## Market Trends * PNG

### Demand

Growing

### Growth Rate

15% annual growth

### Remote Work

Availability: Growing

Trend: Strong preference for flexible work arrangements including asynchronous communication and results-based performance evaluation

#### Job Platforms

Jobicy Indeed GitHub Jobs AngelList Talent WorkDay Dice Glassdoor

#### Key Industries

Automotive Tech Finance IoT Space Technology Data Analytics Technology Digital Marketing

## Cross-Country Pay Scale

PNG

Explore Social Media Manager salaries worldwide. Below you'll find a comparison of average annual compensation in different countries relative to the base rate in Italy ($33,400).

[![Spain flag](https://cloud.jobicy.com/nyc4-cold/img/flags/es.svg) Spain$32,300 3% lower](https://jobicy.com/salaries/es/social-media-manager.md) [![Sweden flag](https://cloud.jobicy.com/nyc4-cold/img/flags/se.svg) Sweden$44,300 33% higher](https://jobicy.com/salaries/se/social-media-manager.md) [![Germany flag](https://cloud.jobicy.com/nyc4-cold/img/flags/de.svg) Germany$55,500 66% higher](https://jobicy.com/salaries/de/social-media-manager.md) [![France flag](https://cloud.jobicy.com/nyc4-cold/img/flags/fr.svg) France$42,000 26% higher](https://jobicy.com/salaries/fr/social-media-manager.md) [![Portugal flag](https://cloud.jobicy.com/nyc4-cold/img/flags/pt.svg) Portugal$30,000 10% lower](https://jobicy.com/salaries/pt/social-media-manager.md) [![United States flag](https://cloud.jobicy.com/nyc4-cold/img/flags/usa.svg) United States$75,000 125% higher](https://jobicy.com/salaries/usa/social-media-manager.md) [![Canada flag](https://cloud.jobicy.com/nyc4-cold/img/flags/ca.svg) Canada$64,500 93% higher](https://jobicy.com/salaries/ca/social-media-manager.md) [![New Zealand flag](https://cloud.jobicy.com/nyc4-cold/img/flags/nz.svg) New Zealand$48,800 46% higher](https://jobicy.com/salaries/nz/social-media-manager.md) [![Austria flag](https://cloud.jobicy.com/nyc4-cold/img/flags/at.svg) Austria$39,800 19% higher](https://jobicy.com/salaries/at/social-media-manager.md) [![Ireland flag](https://cloud.jobicy.com/nyc4-cold/img/flags/ie.svg) Ireland$60,000 80% higher](https://jobicy.com/salaries/ie/social-media-manager.md)

## Frequently Asked Questions

### What is the average Social Media Manager salary in Italy?

The average salary for a Social Media Manager in Italy is $33,400 per year. Entry-level positions (Junior Level) start near $19,500 - $26,000, while experienced professionals (Senior Level) can earn up to $41,600 - $60,100.

### What skills are required for a Social Media Manager role?

Core skills include Adaptability, Critical Thinking, Risk Mitigation, Stakeholder Management. Trending industrial skills are Automation, Cross-Border Operations Management, Budget Allocation, while key emerging skills focus heavily on .

### What is the job market outlook for Social Media Managers?

The job market currently shows a Growing demand trajectory with a 15% annual growth trend factor. Remote availability remains active across modern employment hubs, primarily within sectors like Automotive Tech, Finance, IoT, Space Technology.

### What benefits are typically offered to Social Media Managers in Italy?

Common base benefits generally encompass Remote Work Options, Flexible Hours, Home Office Allowance, Performance Bonuses. Additional remote allowances and workspace bonuses frequently include elements like Mental Health Support, Coworking Space Access, Internet Allowance.

### What is the hourly rate for Social Media Managers in Italy?

Calculated against standard full-time operational hours, Social Media Managers typically average between €10.44 and €24.89 per hour. Actual contractual rates vary by platform scale and specific niche mastery.

### What are the core and trending skills for Social Media Managers?

Fundamental foundational competencies focus on Adaptability, Critical Thinking, Risk Mitigation. To remain optimized for modern digital hiring cycles, candidates must actively integrate trending stacks like Automation, Cross-Border Operations Management, Budget Allocation alongside advanced systems like .

##

How We Estimate Salaries

Jobicy salary estimates are based on data collected from public compensation databases,
active job postings, and anonymous salary reports submitted by professionals.
We compare these sources and adjust the results using country-specific economic indicators,
including purchasing power parity (PPP), estimated average income taxes
(approximately 43%),
and local living costs in Italy.
This approach helps us provide realistic salary benchmarks for remote jobs.

[Learn more about how we calculate salary estimates →](https://jobicy.com/tools/help-center/general-questions/how-we-calculate-salary-estimates.md)

### Data Sources

Our salary estimates combine information from government statistics,
public salary databases, labor market research, active job listings,
and anonymous salary submissions.

[U.S. Bureau of Labor Statistics (BLS)](https://www.bls.gov/oes/)
* [Eurostat](https://ec.europa.eu/eurostat)
* [ILOSTAT](https://ilostat.ilo.org/data/)
* [OECD](https://data-explorer.oecd.org/)
* [World Bank Open Data](https://data.worldbank.org/)
* [Glassdoor](https://www.glassdoor.com)
* [Levels.fyi](https://www.levels.fyi)
* [Indeed](https://www.indeed.com)
* [Anonymous Jobicy Salary Reports](https://jobicy.com/salaries.md)

### Was this salary estimate helpful?

Your anonymous feedback helps us improve future salary estimates.

👍 Yes   👎 No  Thank you for helping us improve our salary data.

Disclaimer: Salary estimates and financial calculations on this page are provided for informational purposes only.
They are generated using publicly available market data and economic indicators, including purchasing power,
estimated taxes, and exchange rates. Actual compensation varies depending on experience, skills, industry,
company size, location, benefits, negotiation, and employer policies. These estimates should be used as a
general reference rather than a guarantee of actual compensation and do not constitute financial, legal,
or tax advice.

Currency exchange rates updated: Jul 14, 2026, 00:02 UTC       ×
![Image]()