# Performance Marketing Lead Salary in Sweden

Performance Marketing Lead
roles
provides promising career opportunities in Sweden. The role integrates technical skills with creative solutions, offering attractive salary packages. Successful candidates will find a supportive environment for professional advancement.

Tax rateApprox. 32%DemandGrowingLast updated4 Jul 2026

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›*  [Salaries](https://jobicy.com/salaries.md)
›*  [Sweden](https://jobicy.com/salaries/se.md)
›*  [Performance Marketing Lead](https://jobicy.com/salaries/se/performance-marketing-lead.md)

## Role overview

Operating as a professional Performance Marketing Lead involves taking ownership of core delivery metrics and executing scalable industry practices. This domain relies heavily on continuous iterative improvement, tool alignment, and direct execution paths. Continuous scaling opportunities exist for experts ready to adapt to shifting technological demands.

## Annual Salary – 2026

Reliable accuracy24 recent reports confirm data accuracy  ·  Upd: 4 Jul 2026

* PNG $64,900 Average Salary$38,700 - $50,700

Junior 0-2 years

$53,200 - $80,100

Mid-Level 3-5 years

$76,600 - $111,600

Senior 6+ years

### Earnings Breakdown

Estimated Take-Home Pay Expected monthly net income after localized tax deductions (approx. 32%) kr3,678 Hourly Rate Equivalent Based on standard 40-hour work week parameters kr20.28 - kr48.36 Annual Bonus Range Typical performance-based extra compensation kr6,490 - kr9,735 Equity & Stock Bonus Estimated capital compensation incentives Up to kr6,490

### Financial Planning & Budgets

Monthly Savings Target Recommended 28% baseline slice for future wealth security kr                        1,500 Retirement Contribution Target Recommended 13% allocation for long-term retirement accounts kr                        700 Maximum Housing Budget Suggested upper limit for monthly rent/mortgage and utilities Up to kr1,100 Emergency Safety Net Recommended 3 to 6 months liquidity cushion target kr16,225 - kr32,450

### Healthcare Infrastructure

✅

Universal state-subsidized healthcare infrastructure ecosystem. Core general medical accessibility metrics are entirely sustained via your dynamic localized tax bracket contributions (32%).

![Upload CV](data:image/svg+xml;base64,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)

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## Salary Visualization

![Salary Distribution for Performance Marketing Lead in Sweden - July 2026](https://jobicy.com/api/jpgraph/chart.php?p10=38700&p25=53200&p50=64900&p75=80100&p90=111600&currency=kr&currency_code=SEK&title=Performance+Marketing+Lead&country=Sweden)

![Salary Growth by Experience for Performance Marketing Lead in Sweden - July 2026](https://jobicy.com/api/jpgraph/experience_chart.php?j_avg=44700&m_avg=66650&s_avg=94100&currency=kr&currency_code=SEK&title=Performance+Marketing+Lead&country=Sweden)

![Monthly Salary Breakdown for Performance Marketing Lead in Sweden - July 2026](https://jobicy.com/api/jpgraph/pie_chart.php?taxes=1730&savings=1492&retirement=703&housing=1081&disposable=400&currency=kr&currency_code=SEK&title=Performance+Marketing+Lead&country=Sweden)

## Latest Remote Performance Marketing Lead Jobs

[![Sporty Group logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/06/8e6c246a-221.png) Performance Marketing Lead – African Markets Sporty Group](https://jobicy.com/jobs/148921-performance-marketing-lead-african-markets.md) [![CapsLock logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2026/06/7eda12aa-221.webp) Performance Marketing Lead (Native Ads) CapsLock](https://jobicy.com/jobs/148665-performance-marketing-lead-native-ads.md) [![Launch Potato logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/06/30f8890f-221-1.png) Business Intelligence Lead, Performance Marketing Launch Potato](https://jobicy.com/jobs/146932-business-intelligence-lead-performance-marketing.md) [![Canonical Ltd. logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/06/b4d068a9-221-1.png) Content Marketing Manager Canonical Ltd.](https://jobicy.com/jobs/148920-content-marketing-manager-3.md) [![Pinterest logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2022/01/86709a608bd914b28221164e6680ebf7.jpeg) Staff Software Engineer- Growth Performance Marketing Pinterest](https://jobicy.com/jobs/145311-staff-software-engineer-growth-performance-marketing.md) [All Performance Marketing Lead Jobs →](https://jobicy.com/jobs?search_keywords=Performance+Marketing+Lead.md)

## 12-Month Salary Trend

Over the past 12 months, the average compensation for Performance Marketing Lead roles in Sweden has increased by 4.2%. The estimated average salary moved from kr62,300 in Aug 2025 to kr64,900 as of Jul 2026.

### Historical Salary Data Table

Time PeriodAverage Salary (Annual)Hourly Rate (Range)Jul 2026  kr64,900   kr20 - kr48 Jun 2026  kr65,600   kr21 - kr49 May 2026  kr63,700   kr20 - kr47 Apr 2026  kr64,800   kr20 - kr48 Mar 2026  kr63,100   kr20 - kr47 Feb 2026  kr63,400   kr20 - kr47 Jan 2026  kr63,200   kr20 - kr47 Dec 2025  kr63,400   kr20 - kr47 Nov 2025  kr63,400   kr20 - kr47 Oct 2025  kr63,800   kr20 - kr48 Sep 2025  kr62,400   kr20 - kr47 Aug 2025  kr62,300   kr19 - kr46

## Similar Positions

Other positions similar to Performance Marketing Lead:

[Account Based Marketing Manager](https://jobicy.com/salaries/se/account-based-marketing-manager.md) [Affiliate Program Manager](https://jobicy.com/salaries/se/affiliate-program-manager.md) [AI Content Editor](https://jobicy.com/salaries/se/ai-content-editor.md) [AI Ethics Officer](https://jobicy.com/salaries/se/ai-ethics-officer.md) [Analytics Implementation Manager](https://jobicy.com/salaries/se/analytics-implementation-manager.md) [Animation Director](https://jobicy.com/salaries/se/animation-director.md) [Automation Consultant](https://jobicy.com/salaries/se/automation-consultant.md) [Brand Content Strategist](https://jobicy.com/salaries/se/brand-content-strategist.md) [Brand Strategist](https://jobicy.com/salaries/se/brand-strategist.md) [Brand Voice Manager](https://jobicy.com/salaries/se/brand-voice-manager.md) [Business Analyst](https://jobicy.com/salaries/se/business-analyst.md) [Business Development Manager](https://jobicy.com/salaries/se/business-development-manager.md) [Change Management Consultant](https://jobicy.com/salaries/se/change-management-consultant.md) [Chat Support Lead](https://jobicy.com/salaries/se/chat-support-lead.md) [Chief Revenue Officer](https://jobicy.com/salaries/se/chief-revenue-officer.md) [Community Success Manager](https://jobicy.com/salaries/se/community-success-manager.md)

## Education Requirements

Bachelor's degree in a related field or equivalent practical portfolio experience

### Training & Development

*

Agile methodology training and certification support
*     Cross-functional training opportunities
*     Comprehensive onboarding program with mentorship opportunities

## Required Skills

### Core Skills

Analytical Mindset A/B Testing Communication Customer Acquisition Logic Information Security Awareness

### Trending Skills

Cross-platform Sync Digital Literacy Automation Tools Lead Generation
*
![Upload CV](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI2NSIgaGVpZ2h0PSI2NSIgZmlsbD0ibm9uZSIgeG1sbnM6dj0iaHR0cHM6Ly92ZWN0YS5pby9uYW5vIj48ZyBjbGlwLXBhdGg9InVybCgjQSkiPjxwYXRoIGQ9Ik0wIDBINjVWNjVIMFYwWiIgZmlsbD0iIzAyOWFlYiIvPjxnIGZpbGw9IiNmZmYiIHN0cm9rZT0iI2ZmZiIgc3Ryb2tlLXdpZHRoPSIyIj48cGF0aCBkPSJNMzMuMDQ5IDE1LjQ1NGExLjQzIDEuNDMgMCAwIDAtMi4wOTcgMGwtNy41NzkgOC4xNDdhMS4zOCAxLjM4IDAgMCAwIC4wOSAxLjk3MyAxLjQ0IDEuNDQgMCAwIDAgMi4wMDgtLjA4OGw1LjEwOS01LjQ5MnYyMC42MWExLjQxIDEuNDEgMCAwIDAgMS40MjEgMS4zOTdjLjc4NSAwIDEuNDIxLS42MjUgMS40MjEtMS4zOTd2LTIwLjYxbDUuMTA5IDUuNDkyYTEuNDQgMS40NCAwIDAgMCAyLjAwOC4wODggMS4zOCAxLjM4IDAgMCAwIC4wOS0xLjk3M2wtNy41NzktOC4xNDZ6TTE2Ljc2OSAzOC40YzAtLjc3My0uNjItMS40LTEuMzg1LTEuNFMxNCAzNy42MjcgMTQgMzguNHYuMTAybC4yMTUgNi4yMjljLjIyMyAxLjY4LjcwMSAzLjA5NSAxLjgxMyA0LjIxOHMyLjUxIDEuNjA3IDQuMTcyIDEuODMzYzEuNi4yMTggMy42MzYuMjE4IDYuMTYuMjE4aDExLjI4bDYuMTYtLjIxOGMxLjY2Mi0uMjI2IDMuMDYxLS43MDkgNC4xNzItMS44MzNzMS41ODktMi41MzggMS44MTMtNC4yMThDNTAgNDMuMTEzIDUwIDQxLjA1NSA1MCAzOC41MDNWMzguNGMwLS43NzMtLjYyLTEuNC0xLjM4NS0xLjRzLTEuMzg1LjYyNy0xLjM4NSAxLjRsLS4xOSA1Ljk1OGMtLjE4MiAxLjM3LS41MTUgMi4wOTUtMS4wMjYgMi42MTJzLTEuMjI4Ljg1My0yLjU4MyAxLjAzOGMtMS4zOTUuMTktMy4yNDMuMTkzLTUuODkzLjE5M0gyNi40NjJjLTIuNjUgMC00LjQ5OC0uMDAzLTUuODkzLS4xOTMtMS4zNTUtLjE4NC0yLjA3Mi0uNTIxLTIuNTgzLTEuMDM4cy0uODQ0LTEuMjQyLTEuMDI2LTIuNjEyYy0uMTg3LTEuNDEtLjE5MS0zLjI3OS0uMTkxLTUuOTU4eiIvPjwvZz48L2c+PGRlZnM+PGNsaXBQYXRoIGlkPSJBIj48cGF0aCBmaWxsPSIjZmZmIiBkPSJNMCAwaDY1djY1SDB6Ii8+PC9jbGlwUGF0aD48L2RlZnM+PC9zdmc+)

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## Specifics

### Work Environment

Remote-first setup with completely autonomous hours

### Tools

Hotjar Figma Asana Zoom GA4

### Collaboration

Async-centric task management utilizing centralized tracking dashboards

### Time Zones

Adaptable scheduling with core operational overlap during European hours (CET/GMT)

## Benefits

### Common Benefits

Remote Work Options    Flexible Hours    Home Office Allowance    Performance Bonuses    Conference Attendance Support    Compulsory Health Insurance Integration

### Additional Benefits

Mental Health Support    Coworking Space Access    Internet Allowance

## Market Trends * PNG

### Demand

Growing

### Growth Rate

15% annual growth

### Remote Work

Availability: Growing

Trend: Strong preference for flexible work arrangements including asynchronous communication and results-based performance evaluation

#### Job Platforms

Jobicy LinkedIn Indeed Glassdoor GitHub Jobs ZipRecruiter WorkDay

#### Key Industries

EdTech Clean Tech Digital Marketing Blockchain Technology Artificial Intelligence Healthcare

## Cross-Country Pay Scale

PNG

Explore Performance Marketing Lead salaries worldwide. Below you'll find a comparison of average annual compensation in different countries relative to the base rate in Sweden ($64,900).

[![France flag](https://cloud.jobicy.com/nyc4-cold/img/flags/fr.svg) France$61,600 5% lower](https://jobicy.com/salaries/fr/performance-marketing-lead.md) [![Hong Kong flag](https://cloud.jobicy.com/nyc4-cold/img/flags/hk.svg) Hong Kong$74,800 15% higher](https://jobicy.com/salaries/hk/performance-marketing-lead.md) [![Portugal flag](https://cloud.jobicy.com/nyc4-cold/img/flags/pt.svg) Portugal$44,000 32% lower](https://jobicy.com/salaries/pt/performance-marketing-lead.md) [![Singapore flag](https://cloud.jobicy.com/nyc4-cold/img/flags/sg.svg) Singapore$101,200 56% higher](https://jobicy.com/salaries/sg/performance-marketing-lead.md) [![Spain flag](https://cloud.jobicy.com/nyc4-cold/img/flags/es.svg) Spain$47,300 27% lower](https://jobicy.com/salaries/es/performance-marketing-lead.md) [![New Zealand flag](https://cloud.jobicy.com/nyc4-cold/img/flags/nz.svg) New Zealand$71,500 10% higher](https://jobicy.com/salaries/nz/performance-marketing-lead.md) [![Ireland flag](https://cloud.jobicy.com/nyc4-cold/img/flags/ie.svg) Ireland$88,000 36% higher](https://jobicy.com/salaries/ie/performance-marketing-lead.md) [![Belgium flag](https://cloud.jobicy.com/nyc4-cold/img/flags/be.svg) Belgium$68,200 5% higher](https://jobicy.com/salaries/be/performance-marketing-lead.md) [![United Kingdom flag](https://cloud.jobicy.com/nyc4-cold/img/flags/gb.svg) United Kingdom$91,300 41% higher](https://jobicy.com/salaries/uk/performance-marketing-lead.md) [![Luxembourg flag](https://cloud.jobicy.com/nyc4-cold/img/flags/lu.svg) Luxembourg$104,500 61% higher](https://jobicy.com/salaries/lu/performance-marketing-lead.md)

## Frequently Asked Questions

### What is the average Performance Marketing Lead salary in Sweden?

The average salary for a Performance Marketing Lead in Sweden is $64,900 per year. Entry-level positions (Junior Level) start near $38,700 - $50,700, while experienced professionals (Senior Level) can earn up to $76,600 - $111,600.

### What skills are required for a Performance Marketing Lead role?

Core skills include Analytical Mindset, A/B Testing, Communication, Customer Acquisition Logic. Trending industrial skills are Cross-platform Sync, Digital Literacy, Automation Tools, while key emerging skills focus heavily on .

### What is the job market outlook for Performance Marketing Leads?

The job market currently shows a Growing demand trajectory with a 15% annual growth trend factor. Remote availability remains active across modern employment hubs, primarily within sectors like EdTech, Clean Tech, Digital Marketing, Blockchain.

### What benefits are typically offered to Performance Marketing Leads in Sweden?

Common base benefits generally encompass Remote Work Options, Flexible Hours, Home Office Allowance, Performance Bonuses. Additional remote allowances and workspace bonuses frequently include elements like Mental Health Support, Coworking Space Access, Internet Allowance.

### What roles are similar to Performance Marketing Lead?

Positions sharing overlapping technical responsibilities and operational workflows include Freelance Performance Marketing Lead, Lead Performance Marketing Lead, Remote Performance Marketing Lead, Expert Performance Marketing Lead. These paths offer alternative vertical career progression steps within distributed ecosystems.

### What is the hourly rate for Performance Marketing Leads in Sweden?

Calculated against standard full-time operational hours, Performance Marketing Leads typically average between kr20.28 and kr48.36 per hour. Actual contractual rates vary by platform scale and specific niche mastery.

### What are the core and trending skills for Performance Marketing Leads?

Fundamental foundational competencies focus on Analytical Mindset, A/B Testing, Communication. To remain optimized for modern digital hiring cycles, candidates must actively integrate trending stacks like Cross-platform Sync, Digital Literacy, Automation Tools alongside advanced systems like .

##

How We Estimate Salaries

Jobicy salary estimates are based on data collected from public compensation databases,
active job postings, and anonymous salary reports submitted by professionals.
We compare these sources and adjust the results using country-specific economic indicators,
including purchasing power parity (PPP), estimated average income taxes
(approximately 32%),
and local living costs in Sweden.
This approach helps us provide realistic salary benchmarks for remote jobs.

[Learn more about how we calculate salary estimates →](https://jobicy.com/tools/help-center/general-questions/how-we-calculate-salary-estimates.md)

### Data Sources

Our salary estimates combine information from government statistics,
public salary databases, labor market research, active job listings,
and anonymous salary submissions.

[U.S. Bureau of Labor Statistics (BLS)](https://www.bls.gov/oes/)
* [Eurostat](https://ec.europa.eu/eurostat)
* [ILOSTAT](https://ilostat.ilo.org/data/)
* [OECD](https://data-explorer.oecd.org/)
* [World Bank Open Data](https://data.worldbank.org/)
* [Glassdoor](https://www.glassdoor.com)
* [Levels.fyi](https://www.levels.fyi)
* [Indeed](https://www.indeed.com)
* [Anonymous Jobicy Salary Reports](https://jobicy.com/salaries.md)

### Was this salary estimate helpful?

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Disclaimer: Salary estimates and financial calculations on this page are provided for informational purposes only.
They are generated using publicly available market data and economic indicators, including purchasing power,
estimated taxes, and exchange rates. Actual compensation varies depending on experience, skills, industry,
company size, location, benefits, negotiation, and employer policies. These estimates should be used as a
general reference rather than a guarantee of actual compensation and do not constitute financial, legal,
or tax advice.

Currency exchange rates updated: Jul 7, 2026, 00:02 UTC       ×
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