Marketing Specialist

Rate, USD
Not specified
Work schedule
Full Time,
Language skills
English
Available for Hire
Yes
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About me

I’m a creative based in Los Angeles. I am used to wearing multiple hats at a time. I have analytical skills from my marketing and merchandising experience as well as creative experience from my social media marketing positions.




Education

2013-2016 Bachelor's Degree @ Savannah College of Art and Design

Fashion Marketing and Management

2007-2011 Bachelor's Degree @ Louisiana State University

Psychology with a minor in French


Experience

2022-2023 Marketing Coordinator @ Michael Stars

β€’ Create + report on social channel + marketing KPI
analytics
β€’ Community social management
β€’ Manage calendar to facilitate launches + campaigns
β€’ Influencer outreach + partnership management
β€’ Content creation + copywriting for social media + website
β€’ Create influencer briefs with copy + product knowledge
β€’ Partner with producers for seamless content creation + photoshoots

2019-2022 Omnichannel Merchandiser @ Michael Stars

β€’ Run daily, weekly, seasonal, and hindsight omnichannel selling reports on ERP + Shopify to analyze data between Planning +
Merchandising to hit targets
β€’ Create Amazon store assortment + liase with contractors to create storefront
β€’ Review inventory levels + place replenishment orders
β€’ Coordinate + order sample dye plan for ecommerce,
marketing and wholesale lines
β€’ Manage product knowledge information + create copy
β€’ Utilize Vantage Point + Blue Cherry for season set up, style management, and sales reporting
β€’ Liase between Merchandising, Ecommerce, Planning, Sales, and Design to execute each season seamlessly and on time
β€’ Cost line + maintain target margin
β€’ Manage exclusive styles + collaborations
β€’ Production management for a campaign with Gloria Steinem that benefitted Black Voters Matter, Voto Latino, + March On
β€’ Maintain line sheets + recolor with graphic design expertise
β€’ Merchandise digital line sheets on Joor database
β€’ Attend trade shows and client appointments
β€’ Conduct seasonal trend research


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