Product & Marketing Specialist

United States
Rate, USD
Work schedule
Contract, Full Time, Part Time, Temporary,
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About me

I am a seasoned digital marketing leader dedicated to building best-in-class user experiences utilizing UX best practices, strategic content, and campaign production.

A story told by my resume, you’ll find that I am not a singularly focused professional. I am a: strategist, researcher, analyst, creative, project manager, and marketer. I sit at the crossroads of the left brain and right brain – analytical and creative. My work presses me to analyze the smaller details, build a large-scale vision, and execute.


ASOCopywritingCustomer Journey MappingInformation ArchitectureMarket ResearchSEO - Search Engine OptimizationUsability TestingUser FlowsUser Research


2009-2013 BS in Marketing at Arizona State University


September 2021 - June 2022 Senior Manager, Member Growth & Retention at Bande

Led cross-functional teams to concept and execute growth and retention initiatives spanning the full customer lifecycle across web and app platforms

Produced strategy, copy, design, and builds for multiple campaigns, including:
– Multi-channel promotion to encourage subscription sign up, app adoption, and platform education
– Weekly email campaigns in accordance with marketing strategies and initiatives
– Non-member nurture sequences for opportunities and win-back segments
– Automated workflows focused on onboarding, engagement, upsell, and renewal

Growth efforts showcased successful results:
– Consistent 4% increase in OR (average 28% month over month)
– 18% increase in traffic
– New member sign ups increased by 12%
– Member retention increased by 8%

September 2020 - May 2022 Copywriter & Campaign Manager at Erica Walter Writes

Executed strategic planning and production of email marketing campaigns

Managed email lists and segments, and e​​evolved email templates

Optimized email campaigns against key performance metrics, summarized insights, and recommended next steps to maximize AOV and LTV

May 2021 - August 2021 Senior CX Strategist at GoDaddy

Led department initiatives focused on improving engagement and retention of B2B consumers by executing user flows, customer journey mapping, persona development and quantitative and qualitative research

October 2018 - May 2021 Senior Strategist at Hathway

Drove the vision, strategy, and execution of client objectives focused new and ongoing web and app product launches

Unveiled a qualitative and quantitative understanding of consumers through research and built the ideal customer journey

Defined user stories, requirements, use cases; Identified goals and KPIs to measure success; Developed marketing plans

Collaborated with product, creative, engineering and customer success teams to ensure is properly executed

Clients included: Pepsi Co & Frito Lay, Panda Express, Dutch Bros, Carl’s Jr/Hardee’s, Petco, Wingstop, Francis Ford Coppola and more

April 2018 - October 2018 Marketing Lead at DAOU Vineyards & Winery

Developed and executed marketing and sales initiatives, including print/digital promotions and advertisements, email/direct marketing campaigns, website management, and social media planning, to promote brand awareness and meet revenue and growth targets

Analyzed results against KPIs, goals, and budgets; Compiled reports from data to analyze trends, test results, and draw conclusions

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Recommend this specialist