Senior Digital Media and Marketing Leader

Location
United Kingdom
Rate, USD
Undisclosed
Work schedule
Full Time,
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About me

A senior digital marketing expert with extensive knowledge and experience using paid, owned and earned media, content and targeting to deliver commercial business value within the pet category. Experienced working in UK & European roles across channels, with demonstrable strategic & hands-on experience in CRM, SEM, On & Offline Media, Measurement and Digital Products as well the technology & tools behind them.

A passionate leader and coach who has built high performing teams of diverse subject-matter experts, leading members through complexity to deliver success.


Professional area


Skills

Business StrategyCollaborativeLeadershipMarketing Analytics


Education

Sept 96 - June 99 BA Hons - Business Management at University College Warrington

Experience

February 2022 SENIOR DIGITAL MARKETING MANAGER at NESTLE PURINA PETCARE EUROPE

Establish opportunities to grow and optimise B2B2C channel offering personalised pet food (food and communication materials) through partnerships within the Vet & Petcare community.

July 2019 - January 2022 HEAD OF DIGITAL PERSONALISATION at NESTLE PURINA PETCARE EUROPE

European Digital Leader – Conceived, executed and optimised the European digital & loyalty strategy to acquire and retain pet-owners via increased presence in organic search and quality pet owner 1st party data across 25+ markets.

October 2015 - June 2019 DIGITAL COMMUNICATIONS LEAD at PURINA UK

Accelerated the integration of consumer centric media and digital communications and best practices, for 12+ brands, across the full customer journey delivering data-led best practice creative and media campaigns.

January 2014 - October 2015 SOCIAL MEDIA & INNOVATION DIRECTOR at DUNNHUMBY

Steered the data driven brand advocacy platforms – BzzAgent & The Orchard at Tesco – to drive engagement and Word of Mouth. Using Clubcard & social data used to select quality audiences to test & try products as part of loyalty programmes and share insightful experiences.

June - December 2013 SENIOR DIGITAL BRAND MANAGER at YOPLAIT

Directed brand digital media activation and properties. Liaising with internal teams and external agencies to define yearly digital strategies to maintain brand equity.

October 2011 - June 2013 SENIOR GLOBAL DIGITAL BRAND MANAGER at PZ CUSSONS

Owned P&L and strategy for Sanctuary.com D2C operation. Part of a x-func team to deliver growth by managing base business and identifying new opportunities to increase online sales.
Implementation of targeted email, paid search, ongoing SEO and increased social activity. Results: Website Visits +8%. Purchases +6%. Revenue +4%.

December 2004 - October 2011 UK & IRELAND INTERACTIVE MANAGER at CADBURY / KRAFT FOODS EUROPE

Digital marketing and media lead for UK & Ireland confectionery portfolio. Embedded into brand teams, to lead ‘game changing’ brand campaigns including the return of Wispa, Glass & A Half Full Productions: Gorilla, Trucks and Eyebrows and Cadbury’s Olympic sponsorship of London 2012.

July 2002 - December 2004 WEB CONTENT EDITOR at CODEMASTERS
MARCH 2000 – NOVEMBER 2001 WEB PR at WROX PRESS

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