Senior Copywriter

Location
Mexico
Rate, USD
$25 / hour
Work schedule
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About me

I am a passionate and professional copywriter with over 20 years of experience specializing in editing, proofreading, and copywriting.

With a curated approach to content creation and digital strategy, I specialize in writing blogs, newsletters, eblasts, campaign content, and web content incorporating insightful SEO.

I recognize the importance of writing crisp and clear copy with every word chosen for a reason, and it all comes down to messaging that can convey what a business offers to connect people with what they need.

My biggest strengths are communication and organizational skills paired with the ability to think outside the box.


Professional area

Marketing


Skills

CommunicationCopywritingEditingEvent PlanningLeadershipProof ReadingSalesSEO - Search Engine OptimizationWordPress


Education

2008 to 2011 Bachelor’s Degree at University of Westminster

I received a B.A. degree in Graphic Communication Design.

1997 - 2000 Bachelor’s Degree at Queen’s University

I received a B.A. degree in English Language and Literature.


Experience

Sep 2019 - May 2022 Senior Copywriter at TAFER Hotels & Resorts

★ Supervised a team of six copywriters developing SEO-driven blog posts to promote three luxury resort brands. Developed topics and assigned articles to the team, with accountability for all edits and final approval.

★ Generated articles that built excitement and reduced cancellations by showcasing resort amenities, increasing readership and site traffic.

★ As a proofreader, improved the quality of English-language content, working in partnership with the SEO team and Marketing. Adopted a new model of hiring copywriters to develop content in English before being translated to Spanish by copywriters with native fluency in that language.

★ Wrote website copy for five resorts that includes landing pages, restaurant descriptions, and descriptions of available rooms and suites. Additionally, developed newsletters for more than 25,000 timeshare owners in the TAFER Residence Club.

★ During the COVID pandemic, wrote messaging on safety, hygiene, and operating protocols across each resort to maintain tourist confidence and occupancy levels.

★ Created content for Google and Facebook advertising, maintaining a Return on Ad Spend (ROAS) of 250% or a ratio of 2.5:1.

☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲
ABOUT TAFER HOTELS & RESORTS

TAFER Hotels & Resorts provides hotel design and construction, resort management, vacation ownership, real estate, marketing, and tour and travel agent services. The company operates a chain of luxury beach resorts throughout Mexico.★ Supervised a team of six copywriters developing SEO-driven blog posts to promote three luxury resort brands. Developed topics and assigned articles to the team, with accountability for all edits and final approval. ★ Generated articles that built excitement and reduced cancellations by showcasing resort amenities, increasing readership and site traffic. ★ As a proofreader, improved the quality of English-language content, working in partnership with the SEO team and Marketing. Adopted a new model of hiring copywriters to develop content in English before being translated to Spanish by copywriters with native fluency in that language. ★ Wrote website copy for five resorts that includes landing pages, restaurant descriptions, and descriptions of available rooms and suites. Additionally, developed newsletters for more than 25,000 timeshare owners in the TAFER Residence Club. ★ During the COVID pandemic, wrote messaging on safety, hygiene, and operating protocols across each resort to maintain tourist confidence and occupancy levels. ★ Created content for Google and Facebook advertising, maintaining a Return on Ad Spend (ROAS) of 250% or a ratio of 2.5:1. ☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲ ABOUT TAFER HOTELS & RESORTS TAFER Hotels & Resorts provides hotel design and construction, resort management, vacation ownership, real estate, marketing, and tour and travel agent services. The company operates a chain of luxury beach resorts throughout Mexico.
Skills: Content Editing · English Grammar · Leadership · Blogging · Creative Conception · Social Media · English · SEO Copywriting · Digital Marketing · Copywriting · Search Engine Optimization (SEO) · Web Content Writing

July 2017 to Sept 2019 Sales Manager at Destination Mexico

★ Worked with event planners at Fortune 500 companies that included Apple and Microsoft to coordinate tours, conferences, and incentive trips for top performing employees to destinations in Mexico.

★ Developed proposals, quotes for accommodations and transportation, and itineraries for companies that included American Express, Audi, Fresenius, HelmsBriscoe, Marriott International, and AAA.

★ Formulated budgets and negotiated agreements with vendors.

☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲
ABOUT DESTINATION MEXICO

Destination Mexico is a full-service Destination Management Company with offices in Cancun, Riviera Maya, Puerto Vallarta, Los Cabos, and Mexico City.★ Worked with event planners at Fortune 500 companies that included Apple and Microsoft to coordinate tours, conferences, and incentive trips for top performing employees to destinations in Mexico. ★ Developed proposals, quotes for accommodations and transportation, and itineraries for companies that included American Express, Audi, Fresenius, HelmsBriscoe, Marriott International, and AAA. ★ Formulated budgets and negotiated agreements with vendors. ☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲ ABOUT DESTINATION MEXICO Destination Mexico is a full-service Destination Management Company with offices in Cancun, Riviera Maya, Puerto Vallarta, Los Cabos, and Mexico City.
Skills: Event Planning · Content Editing · English Grammar · Leadership


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