Full-stack marketer

Marketing

Content StrategyDemand GenerationEmail MarketingEvent ManagementPaid MarketingSocial Media Management

2010-2014 International Business Bachelor's Degree at HAMK Häme University of Applied Sciences

2012-2014 Business Administration Bachelor's Degree at Fachhochschule Deggendorf

2014-2016 Master of Business Administration at Ecole Supérieure de Commerce de Pau

2014-2016 Master of Business Administration at Fachhochschule München

2013-2014 Social Media Intern at NextVet GmbH

2015-2016 Social Media/PR Trainee at mytheresa.com

2016-2017 Social Media Manager at Wirecard AG

2017-2018 Senior Social Media Manager at Wirecard AG

2018-2020 Team Lead Social Media at Wirecard AG

– Grew social media community to over 200k users across all channels.
– Lead a 360° social media strategy integration across sales, product, customer care, HR and PR departments with a seven people team.
– Collaborated with IT, Legal and VP-Level managers across all departments to build a company-wide crisis management communication program.

APR 2020 - AUG 2020 Head of Social Media at Wirecard AG

– Collaborated with global strategic consultancies (i.e Edelmann Group, Herring Schuppener).
– Steered the company-wide Corporate Ambassador Program development.
– Led video productions and campaigns with a net worth of over €600k.

SEP 2020 - JUN 2021 Social Media Strategic Consultant at Self-employed

– Created and executed social media strategies for FinTech, SaaS and Telco brands.
– Performed paid and organic social media optimization.
– Ran external and internal influencer marketing campaigns.
– Produced organic and paid content.

JAN 2021 - DEC 2021 VP Marketing at HUBUC, Y Combinator

– Built a fully remote marketing team of six people in under three months.
– Launched a new website with 31% bounce and 35% form submission rates.
– Brought inbound marketing leads with a total net worth of over €3 million.
– Drove B2B cost per lead down to €100.

JAN 2022 - OCT 2022 Founding Product Marketer at MagicBell, Y Combinator

– Led a “one-man show” marketing department with a vast network of agencies and freelancers.
– Developed a B2D content and SEO strategy.
– Together with the dev team, built an in-house “Segment” to track and analyze the entire user journey.
– Ran an extensive experimental Google Ads and Bing Ads program.
– Ran monthly email marketing campaigns with a constant surplus of subscribers.