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Digital Marketer with over 3 years of experience in Paid Media, SEO and content management. Well-acquainted with creating data-driven marketing campaigns, SEO, and social media management. Experienced in bid management, campaign optimization, keyword research & ad copywriting. I have supervised budgets closed to $2M/year budget.
Marketing Skills:
– Google Ads
– Facebook Ads
– Microsoft Ads
– Campaign Optimization
– Paid Strategy
– Data Analysis
– Conversion Rate Optimization
– Keyword Research
– SEO
– Push Marketing
– Ad Copywriting
– HTML & CSS
Platforms:
– Google Ads
– Google Ads Editor
– Bing Ads Editor
– Search Ads 360
– Google Analytics
– Google Data Studio
– Google Search Console
– Meta Ads Manager
– SEMRush/Ahrefs
– SendPulse, Notix, Mailchimp
Certifications:
– Fundamentals of Digital Marketing by Google
– Google Ads Display Professional Certification
– Google Ads Search Professional Certification
– Search Ads 360 Certification
– Google Analytics for Beginners
– Microsoft Advertising Search Certification
– Implemented and Optimized campaign performance as per the client’s requirement.
– Set up, managed & tracked campaigns with a marketing planned budget of ~$200k monthly.
– Used A/B tests to boost registration by 27% and sales by 34%.
Tracking and analyzing campaign performance, and based on that, producing weekly and monthly reports.
– Established strategies that improved ROI through keyword research and account structure best practices.
– Developed PPC campaigns across multiple industries and verticals, including Home & Hygiene, Health, Banking, Electronics, D2C, FMCG and retail.
– Managed and maintained 10+ websites, and this includes SEO optimization.
– Evaluating significant metrics that affect the website traffic and website experience.
– Increased overall profit by 40% by improving CTR with the help optimized ad copies.
– Administered and delivered ~3.5K leads/day for multiple affiliate marketing campaigns.
– Generated a 200% uplift in organic traffic to the website in 6 months through extensive SEO.
– Planning, monitoring, and managing the website presence on social media.
– Scaled personal website traffic from 0 to 500/day through on-page optimization and link building efforts.
– Organically grew 3 Instagram pages to 200K+ followers.