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I have overseen multimedia content creation for corporate social media pages, websites, and email campaigns, and have an in-depth understanding of the nuances of different social media platforms. Through my work, I am also responsible for populating social media calendars and using scheduling software to sustain a regular and engaging online presence.
I have extensive copyediting experience in finance, law, and environmental planning, with a proven ability to create clear and concise content based on intricate and often esoteric subjects. I am also proficient in formatting and branding to suit the requirements of clients and consumers, and follow strict brand guidelines – including WCAG 2 accessibility standards.
In my current role, I regularly liaise with clients, stakeholders, public sector representatives, and members of the public. I am adept at maintaining friendly, productive B2B relationships using our company’s custom-built CRM, and helping to maximise ROI on multi-channel marketing initiatives.
I have developed and maintained several corporate and academic websites, with comprehensive knowledge of SEO and WordPress CMS. I regularly use Google Analytics to report key performance indicators to the Board of Directors, and inform future marketing campaigns accordingly.
I am experienced in running email campaigns using MailChimp, including A/B testing, to reach audiences of several thousand clients. I am also responsible for maintaining large contact databases, adhering to GDPR best practice.
I have organised a number of corporate, academic and public events on behalf of my employer and its clients, targeting both B2B and B2C audiences. These events have been in-person, hybrid, and fully remote, with UK-wide attendance ranging from 20-100.
I am an extremely determined individual, eager to embrace new opportunities and learn new skills. I have also worked as a charity fundraiser, establishing and maintaining meaningful relationships with sponsors in order to secure long-term financial support for Diabetes UK.
First class honours MA (Hons)
Responsibilities:
Writing and editing news posts, environmental insight articles, newsletters, and social media features.
Creating and coordinating the company’s social media output using HootSuite.
Providing graphic design for brochures, banners, StoryMaps, and adverts using the Adobe CC suite.
Composing and monitoring email campaigns, including A/B testing.
Managing in-person and hybrid events for corporate, academic and general audiences across the UK.
Maintaining the company website using WordPress CMS, including text, visuals, and SEO.
Analysing and reporting on key performance indicators using Google Analytics.
Overseeing internal comms including the company intranet, newsletters, and monthly practice meetings.
Liaising with clients and stakeholders to produce effective marketing campaigns and maximise ROI.
Branding and formatting collateral in adherence with WCAG 2 accessibility guidelines.
Responsibilities:
Writing and editing financial articles, company-wide communications, and social media features.
Providing graphic design for newsletters, advertisements, and email campaigns.
Maintaining and updating the company website, including text, visuals and security features.
Optimising the company website (SEO), obtaining a top-5 Google ranking in targeted search criteria.
Managing and promoting the company’s social media.
Responsibilities:
Migrating the company website from Joomla’s content management system (CMS) to WordPress.
Providing graphic design and copywriting for advertisements, communications, and legal blog articles.
Re-designing and managing the company website, including text, visuals, and security features.
Optimising the company website (SEO), obtaining a top-5 Google ranking in targeted search criteria.