Resume: Copywriter

About me

As a digital marketing professional with extensive experience in paid media, inbound marketing, and social media management, I believe that my skills and knowledge make me an excellent copywriting professional.

I have a passion for crafting compelling and persuasive content that resonates with audiences and drives engagement. With my expertise in data analysis, I am confident in my ability to create copy that not only captures attention but also delivers measurable results.

Whether it’s writing blog posts, creating ad copy, or developing email campaigns, I am dedicated to delivering high-quality, impactful content that helps companies achieve their marketing goals.

Professional area

Marketing Sales SEO Web Analyst Writing & Content Creation

Skills

Analytical SkillsCopywritingData AnalysisEmail MarketingGrowth MarketingSEO WritingSocial Media ManagementSocial Media Marketing

Education

2016/2020 Bachelor's degree in Public Administration. at FGV - School of Business Management: During my time at FGV, I worked on consulting projects at the Junior Public Administration, Passos Municipality’s Treasury Department in Brazil, Ministry of Industry and Commerce in Brazil, and Ministry of Education in Colombia.
2019/2019 Exchange Program at University of Mannheim

Experience

2021/2023 Social Media Coordinator at Suno Group

Managed the Social Media team, directly working on 37 profiles across Instagram, YouTube, Facebook, LinkedIn, and TikTok channels.

I was responsible for training and implementing the Lean Six Sigma methodology and working on data structure and analysis, developing indicators and predictive analysis methods.

With the implemented strategies and proper analysis tracking, we achieved a result of +5MM in revenue and 300K in leads.

2021/2021 Senior Planning Analyst at Suno Group

I was responsible for finding revenue and lead generation paths to reach the objectives of Grupo Suno.

I worked directly with the Lean Six Sigma methodology, identifying revenue generation problems and working with all channels to implement action plans.

I developed analysis methods and revenue monitoring to increase LTV, reduce CAC, and Churn through launch campaigns.

Aligned campaign directions with all teams, ensuring the execution of all predefined strategies and continuously tracking results.

2020/2021 Junior Planning Analyst at Suno Group

I monitored revenue and lead indicators, contributing to the development of action plans to achieve goals.

I organized campaigns, proposing action strategies and assisting channels in implementing all plans.